Secretary, Ministry of Information and Broadcasting Shri Sanjay Jaju on Thursday observed the work being done by various media units of the Ministry of Information and Broadcasting at the Mahakumbh Mela. The Union Secretary observed the multimedia exhibition on 'Jan Bhagidari se Jan Kalyan' and the achievements, programs, policies and schemes of the Government of India in the last 10 years at the exhibition complex on Triveni Marg of Mahakumbh by the Ministry of Information and Broadcasting.

The Secretary described this exhibition as very user friendly and said that the anamorphic and multimedia exhibition developed with new technology like wall, LED TV screen wall, holographic cylinder is providing accurate information to the common people about various schemes.

Shri Sanjay Jaju visited the Media Center located in Maha Kumbh Mela area and reviewed the facilities being provided to the journalists here. He also interacted with the journalists sitting at the work stations in the media center.

Before this, the Secretary also visited the temporary center of Doordarshan and Akashvani located in Sector 4 of Maha Kumbh Mela area. He said that through the programs broadcast by Doordarshan and Akashvani, the viewers and listeners are getting acquainted with the grandeur and holy moments of Maha Kumbh through television and mobile and other mediums. The Secretary said that for this Prasar Bharati has arranged for multi camera setup and many live programs.

He said that information is being disseminated to the people through the special FM channel Kumbhvani. Also, the broadcast of FM radio has been linked to the public address of Maha Kumbh, which is benefiting the devotees. The Union Secretary held a review meeting with the officials of the Ministry of Information and Broadcasting working in the Maha Kumbh Mela area and also gave them necessary instructions.

The Secretary, I&B said that everyone is contributing to make this special Maha Kumbh, which is being held after 144 years. He said that devotees from all over the country come to the Maha Kumbh and pray for peace, forgetting all differences. Sh. Jaju said that the Maha Kumbh has a huge contribution in taking forward our rich cultural heritage and legacy.

During his visit, he also toured the Publications Division’s stall where he fondly recalled memories from his childhood upon seeing the Bal Bharti magazine,and expressed his appreciation for its continued publication.

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Dharmendra Tewari/Kshitij Singha