Prime Minister, Shri Narendra Modi launched a public movement today and appealed everyone to unite in the fight against corona.

In a tweet, the Prime Minister appealed everyone to unite in the fight against Corona. Reiterating the key message of “wear a mask, wash hands, follow social distancing and practice do gaj ki doori”, the Prime Minister said together we will succeed and win against the Covid-19.

The campaign is being launched with the aim to encourage People’s Participation. Under the campaign, a COVID-19 Pledge will be taken by all. A Concerted Action Plan will be implemented by Central Government Ministries/ Departments and State Governments/ Union Territories with the following highlights:

•     Region- specific targeted communication in high case-load districts.
•   Simple and easily understandable messages to reach every citizen
•   Dissemination throughout the country using all media platforms
•  Banners and Posters at public places; involving Frontline workers and Targeting Beneficiaries of Government Schemes
•  Hoardings/ wall paintings/ electronic display boards in government premises
•  Involvement of Local and National influencers to drive home the message
•  Running mobile vans for regular awareness generation
• Audio messages; pamphlets/ brochures on awareness
• Seeking support of Local Cable Operators for running COVID messages
• Coordinated media campaign across platforms for effective outreach and impact

Let us #Unite2FightCorona!

Let us always remember:

Wear a mask.

Wash hands.

Follow social distancing.

Practice ‘Do Gaj Ki Doori.’

Together, we will succeed.

Together, we will win against COVID-19. pic.twitter.com/x5bymQpqjx

— Narendra Modi (@narendramodi) October 8, 2020

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VRRK/KP