Prime Minister of India, Shri Narendra Modi, recently announced the 'Meri Maati Mera Desh' campaign during his Mann Ki Baat broadcast. This campaign aims to honour the brave freedom fighters and bravehearts who sacrificed their lives for the country. The campaign will include various programs across the country to remember the bravehearts (Veers). Shilaphalakams (memorial plaques) commemorating them will be installed in gram panchayats, close to Amrit Sarovars. This information was shared at a joint press conference held by Secretary, Information and Broadcasting and Department of Telecommunications, Shri Apurva Chandra; Secretary, Culture Shri Govind Mohan and Secretary, Youth Affairs, Smt. Meeta Rajivlochan  in New Delhi today. CEO, Prasar Bharti Shri Gourav Dwivedi was also present on the occasion.  

Addressing the press conference, Shri Apurva Chandra said that Meri Maati Mera Desh will be the concluding programme of Azadi ka Amrit Mahotsav which celebrates 75 years of India’s Independence. The nationwide campaign Har Ghar Tiranga organised last year was a roaring success and this year even a more ambitious programme ‘Meri Maati Mera Desh’ is being rolled out under Azadi ka Amrit Mahotsav, he added. Sh. Apurva Chandra explained that installing Shilaphalakam as tribute to bravehearts, Mitti ka Naman and Veeron ka Vandan are the key components of the campaign Meri Maati Mera Desh.  Har Ghar Tiranga will also be organised this year but as an important component of Meri Maati Mera Desh, he added. The Secretary also highlighted the role of media in generating awareness about the campaign and taking it to every nook and corner of the country.

Secretary, Culture,Shri Govind Mohan  in his presentation informed that the campaign will feature programs like the establishment of Shilaphalakams dedicated to freedom fighters and security forces, as well as initiatives like Panch Pran Pledge, Vasudha Vandan, Veeron ka Vandan which venerates the gallant sacrifices of our bravehearts. Shilaphalakam  or Memorial plaques saluting the spirit of sacrifice of local bravehearts from the village, panchayat, block, town, city, municipality etc. are to be erected across urban and rural areas. It will have Prime Minister’s message with the names of those who have laid down their lives for the nation belonging to that region.

Sh Govind Mohan said that this campaign is the concluding event of  'Azadi ka Amrit Mahotsav,' which began on 12^th March, 2021, and has witnessed widespread public participation (Jan Bhagidari) with over 2 lakh programs organized across India. From 9^th- 30^th August, 2023, the 'Meri Maati Mera Desh' campaign will include programs at the village, and  block levels , by local urban bodies, as well as state and national level.

He further elaborated that an 'Amrit Kalash Yatra' will be conducted, carrying soil from all corners of the country in 7500 kalash to create an 'Amrit Vatika' in Delhi This 'Amrit Vatika' will symbolize the commitment to 'Ek Bharat Shreshtha Bharat'.

Giving further details, Culture Secretary said that to encourage mass participation (Jan Bhagidari), a website, https://merimaatimeradesh.gov.in, has been launched where people can upload selfies holding soil or an earthen lamp. By doing so, they take the pledge of Panch Pran, with focus to make India a developed country, eliminate the mentality of slavery, be proud of our rich heritage, uphold unity and solidarity, fulfill duties as citizens, and respect those who protect the nation. Once the pledge is taken, a digital certificate of participation can be downloaded from the website. Last year, “Har Ghar Tiranga” programme, became a grand success owing to participation of one and all. This year too, Har Ghar Tiranga will be celebrated between 13^th -15^th  August, 2023. Indians everywhere can hoist the national flag, click selfie with the Tiranga and upload on Har Ghar Tiranga website. (harghartiranga.com).

Secretary Ministry of Youth Affairs and Sports Smt. Meeta Rajivlochan  informed that the details of the nationwide campaign can be accessed on the portal https:// yuva.gov.in/meri_maati_mera_desh. Not only will the portal contain relevant information on various activities under Meri Maati Mera Desh campaign, the youth can also join the campaign through this portal by uploading their activities like selfies and planting of saplings on this website. She urged the youth to take part in the campaign with enthusiasm and to also engage all around them in the nation wide effort to pay tribute to our Bravehearts and our Motherland.

Chief Executive Officer (CEO), Prasar Bharti Shri Gourav Dwivedi gave the details of media coverage of Meri Maati Mera Desh campaign through Akashvani, Doordarshan and other digital platforms of Prasar Bharti.

The ‘Meri Maati Mera Desh’ campaign will start on 9^th August, with scheduled programs until Independence Day on 15^th August,2023. Subsequent events will take place from  16^th August , 2023 onwards at block, municipality/corporation, and state levels. The closing ceremony is scheduled for 30^th August, 2023, on the Kartavya Path, New Delhi in the presence of dignitaries.

****

NB/SKT