The Ministry of Women and Child Development is celebrating Poshan Pakhwada 2025, a two-week nationwide campaign aimed at promoting nutrition awareness, improving health outcomes, and empowering communities. This initiative is part of Mission Poshan 2.0, which focuses on reinforcing community engagement processes and fostering the empowerment of both individuals and communities as a whole.

Focus on First 1000 Days of Life is one of the key theme of ongoing Poshan Pakhwada 2025, emphasized the importance of nutrition during the first 1000 days of life, from conception to two years of age. This critical period lays the foundation for lifelong health and development. Adequate nutrition during pregnancy and early childhood is linked to improved health outcomes, increased productivity, and higher earnings in adulthood. By prioritizing nutrition during this period, we can break the cycle of malnutrition across generations.

The previous Poshan Pakhwada, celebrated from March 9-23, 2024, focused on key themes such as Poshan Bhi Padhai Bhi (PBPB), Health of Pregnant Women, and Infant & Young Child Feeding (IYCF) practices, among others. The ongoing Poshan Pakhwada 2025 with a focus on outcome-based activities planned around nutrition sensitization aims at improving the nutritional outcomes and well-being by strengthening implementation of nutrition related services while ensuring active community participation.

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