Ministry of Tribal Affairs
Tribes India Continues Expanding its Range by Launching more new Products
Posted On:
16 DEC 2020 3:26PM by PIB Delhi
Tribes India is continuing to add more new products, in the Forest Fresh and Organic range, to make its product offerings attractive, while enabling millions of tribal enterprises access to larger markets. This week, 20 more impactful, immunity products have been added to Tribes India range.A large number of new products (immunity boosting products, produce in the Forest Fresh and Organics range and tribal arts and handicrafts) have already been included by Tribes India in its range in the past two months. All the new products introduced in the past few weeksare available in 125 Tribes India outlets, Tribes India mobile vans and also on online platforms such as the Tribes India E-marketplace (tribesindia.com) and e-tailers.
Among the products launched yesterdayinclude 10 products from the Irulas and Kurumbas tribes of Tamil Nadu. These include three organic variants Shikakai powder, red rice, spices such as nutmeg, nutmeg pickle and two types of Aval (Poha/ flattened rice). 10 attractive Dokra metalcraft decorative, handcrafted by the Gond and Korku tribes from Madhya Pradesh have also been included in the Tribes India Catalogue. These beautifully crafted metal pieces are reasonably priced and are both decorative pieces and utility items. These include statues of Nandi, deer, card cases, napkin holders and pen stands.
Speaking on the occasion, Shri Pravir Krishna, Managing Director, TRIFED said, “Introducing these new products sourced from tribes all over India into the range enables many tribals access larger markets. Our endeavour has been to impact and transform tribal lives and improve their livelihoods. Go Vocal for Local Go Tribal is the mantra that TRIFED believes in, as it works towards tribal empowerment”.
The recently launched Tribes India e-marketplace, India’s largest handicraft and organic products marketplace which aims to connect 5 lakh tribal enterprises to national and international markets, showcases tribal produce and handicrafts, making them accessible to customers across the country.
With a variety of natural and sustainable produce and products, the Tribes India e-marketplace offers a glimpse into the age-old traditions of our tribal brethren. Do check out market.tribesindia.com. Buy Local Buy Tribal!
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NB/SK/jk/MoTA (TRIFED)/16.12.2020
(Release ID: 1681047)
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