In a remarkable move to combat sanitation challenges in rural areas of Union Territory of Jammu and Kashmir, the Directorate of Rural Sanitation, J&K has announced the nomination of country’s highest gallantry awardee, the Param Vir Chakra recipient, Captain Bana Singh, a dedicated and decorated former soldier, as the ambassador for the "War Against Waste" initiative in Jammu & Kashmir. This was announced by the Director Rural Sanitation, J&K, Shri Charandeep Singh at Captain Bana Singh Stadium, R. S. Pura Jammu during an ongoing Swachhata Hi Seva (SHS 2023) campaign.

SHS 2023 is being celebrated from 15th September to 2nd October aiming to generate mass movement through community participation to reinforce the concept of Sanitation as everyone’s business, and as a prelude for Swachh Bharat Diwas (2^nd October) with nationwide participation.

Theme of SHS-2023 is 'Garbage Free India' with focus on visual cleanliness and welfare of SafaiMitras. The focus of these swachhata drives is on high footfall public places like bus stands, railway stations, cantonment boards, beaches, tourist places, zoos, national parks and sanctuaries, historical monuments, heritage sites, river fronts, ghats, drains and nallahs.

Director Rural Sanitation, J&K, Shri Charandeep Singh said that the "War Against Waste" initiative aims to address the pressing issues of waste management and environmental conservation in rural J&K. The Param Vir Chakra Recipient Captain Bana Singh’s joining the cause will raise awareness, promote sustainable practices, and inspire local communities to actively participate in waste reduction and preservation of the J&K natural splendor.

Captain Singh, whose distinguished military service has been widely recognized for valor and dedication, now takes on a new mission - a mission to protect and preserve the pristine beauty of Jammu & Kashmir by leading the charge against waste and pollution. As the Ambassador for the "War Against Waste," Captain Bana Singh brings a wealth of experience and a deep commitment to the cause. Having served on the front lines to defend the nation, his dedication to safeguarding the environment is unwavering.

While addressing a mammoth gathering here during SHS 2023 program, Captain Singh expressed his enthusiasm for this new role, saying, "Just as I dedicated my life to defending our country, I am now committed to defending our environment. Jammu & Kashmir's natural beauty is a national treasure, and we must ensure it remains pristine for generations to come."

Around 2000 people including students, sports persons, NCC cadet, PRIs, prominent people of adjoining areas, officials and shopkeepers participated in the Swachhata pledge followed a cycle race and painting competition. The director awarded the top performers of cycle race and painting competition.

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Anubhav Singh