Ministry of Rural Development
MoRD and Ease My Trip signed MoU to enable Lakhpati Didis in the Travel and Tourism sector
Posted On:
05 MAR 2024 1:11PM by PIB Delhi
The Ministry of Rural Development (MoRD) and Easytrip Planners Limited signed a Memorandum of Understanding to support Deendayal Antyodaya Yojana- National Rural Livelihoods Mission (DAY-NRLM)‘s SHG Didis for livelihoods opportunities in the travel and tourism sector. In a meeting chaired by Additional Secretary, MoRD, Shri Charanjit Singh, the MoU was signed by Joint Secretary from the MoRD, Smt. Smriti Sharan and Chief Operating Officer, Ease My Trip (EMT) Smt. Nutan Gupta on behalf of EMT. The MoU will facilitate the SHG Didis, who would be called ‘Ticket Wali Didis’, to earn their livelihoods in the ever growing travel and tourism sectors and help enable them become Lakhpati Didis.
As per the MoU, MoRD will mobilise the SHG members and ensure their availability for the training by EMT for the purpose. The eligibility criteria for selection of the Didis will be basic knowledge of reading & writing English / Hindi and knowledge of using a Computer & browsing the internet.
EMT will make available access to the EMT platform for the selected Members. The selected Members will be trained to be able to Search, Book & Print travel services including tickets for Bus, Train, Hotels & Flights. EMT will provide to each of the selected Didis a Computer with internet connectivity alongwith a printer. EMT will ensure that the profit earnings of the SHG members managing the ticket book enterprise (post training) is of at least Rs. 10000.00 (Rs. Ten Thousand) per month each to become a Lakhpati during the pilot.
EMT will conduct the Pilot project across 10 Blocks in Districts identified by the MoRD which are Patna, Begusarai, Vadodara, Rajkot, Surat, Bhopal, Ujjain, Ayodhya and Varanasi. This pilot will be conducted for a period of 3 months in districts above and will then be extended to other districts based on the learnings of the pilot. The MoU signing event was attended by Deputy Secretary, Ms. Nivedita Prasad alongwith Deputy Director from MoRD, Shri Raman Wadhwa and Vice President - Strategic Alliances, EMT, Shri Mr. Raghav Bhasin.
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SK/SS/SM
(Release ID: 2012134)
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