Doordarshan is proud to announce that it has been honored with the prestigious award in the Electronic Media category for its 360-degree comprehensive campaign on Voter Awareness and Education. Doordarshan has been recognised for its impactful coverage, including the "Chunav Ka Parv Desh Ka Garv" series during the Lok Sabha Elections 2024, which highlighted the importance of informed and responsible voting.

DG Doordarshan, Ms. Kanchan Prasad receiving the honour from the President of India Smt. Droupadi Murmu

The campaign, conducted across the nation during the Parliamentary Elections 2024, showcased Doordarshan’s commitment to fostering an informed and active citizenry. It encompassed:

• Innovative Programming: Development and broadcast of 30 voter education short films.
• Multilingual Outreach: Extensive dissemination across DD National, DD India, and DD News Channels, ensuring messages reached every corner of the country.
• Engaging Advertisments: Engaging L-band advertisement, Mug Branding and Advertisements (45 sec/spots) aimed at motivating millions to participate in democracy.

🎉 Proud Moment for Doordarshan!

We are honored to receive the award in the Electronic Media category for our 360-degree comprehensive campaign on Voter Awareness and Education.

Through innovative programming, multilingual outreach, and impactful storytelling, we empowered… pic.twitter.com/jCXMhkJp7U

— Doordarshan National दूरदर्शन नेशनल (@DDNational) January 25, 2025

Through its creative and inclusive approach, Doordarshan successfully empowered voters throughout the country, especially first-time participants, to contribute to the democratic process.

On receiving this honor, Doordarshan reaffirms its dedication to nation-building by continuing to be the trusted voice of the people.

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Dharmendra Tewari/Kshitij Singha