Poshan Pakhwada 2024 is going to be organized from tomorrow 9^th  March till 23^rd March, 2024. The focus of mass sensitization and community activities would be around the following main themes:

a) Poshan Bhi Padhai Bhi (PBPB)- towards better Early Childhood Care & Education (ECCE)

b) Tribal, Traditional, Regional & Local dietary practices focused on sensitization around nutrition

c) Health of pregnant women & Infant and Young Child Feeding (IYCF) practices

In addition to the above themes, States/ UTs and partner Ministries/ Departments may also organize additional sensitization activities around other important areas namely- Improving nutrition through Mission LiFE (with activities around Water Conservation through Rainwater Harvesting(RWH) at AWCs), Adopting Sustainable Food Systems by promoting Millet & Poshan Vatikas, and Adopting Healthy Lifestyles through Ayush practices; Focused activities around Water, Sanitation and Hygiene (WaSH) and Diarrhea management; Test, Treat, Talk Anemia; Swasth Balak Spardha(SBS) to promote regular growth measurement of enrolled children at AWCs and a variety of other general sensitization activities that States/ UTs and partner Ministries/ Departments have been conducting since the inception of Poshan Abhiyaan.

In the last Poshan Pakhwada held in March-April 2023, more than 4 crore sensitization activities were reported which focused around themes of promotion and popularization of Shree Anna / Millets for nutritional wellbeing, celebration of Swasth Balak Spardha (SBS), and popularizing Saksham Anganwadis.

So far, through 5 Poshan Pakhwada and 6 Poshan Maah, more than 90 crore sensitization activities have been reported by the States/ UTs, and partner Ministries/ Departments.

One of the key objectives of Saksham Anganwadi and Mission Poshan 2.0 is to achieve nutrition linked behavioral change at individual and community levels through Jan Bhagidari. To inculcate healthy eating habits and mass sensitization towards the same, Jan Andolans are being celebrated annually in the form of Poshan Pakhwada and Poshan Maah since the launch of POSHAN Abhiyaan in 2018.

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SS/AKS