The Ministry of Tourism is organizing  a mega tourism promotion event in Srinagar “Tapping the Potential of Kashmir: Another Day in Paradise” from 11th -13th  April, 2021.Lt. Governor of the Union Territory of Jammu & Kashmir , Shri Manoj Sinha and Union Minister of State for Tourism & Culture (I/c)Shri Prahlad Singh Patel will  address the delegates at the inauguration of the event. The Ministry of Tourism, Government of India in association with the Tourism Department of Jammu Kashmir, Federation of Indian Chamber of Commerce & Industries (FICCI) and the Indian Golf Tourism Association (IGTA) is organizing this event from 11th-13th April, 2021. The objective of the event is to showcase the myriad tourism products of the Union Territory of Jammu & Kashmir and promote tourism to Jammu & Kashmir as the destination for leisure, Adventure, Eco, Wedding , films and MICE Tourism. Secretary Ministry of Tourism  Shri Arvind Singh and other senior officers of the Ministry will also be present on this occasion.

Several interesting programmes, discussion sessions, technical tours , exhibitions , interactions will form the part of the event including  a Technical Visit to the Tulip Gardens for the delegates and a B2B Session wherein leading tour operators from other parts of India are expected to participate and interact with their counterparts in Jammu & Kashmir. There will be presentations  on Tourism Potential of Jammu & Kashmir, address by senior government dignitaries including Shri Arvind Singh, Secretary (Tourism), Ministry of Tourism, Govt. of India and Shri Sarmad Hafeez, Secretary – Tourism, Govt. of Jammu & Kashmir.

Plenary Sessions on 12th April 2021 will include four Panel Discussions on the subjects, ‘Taking Kashmir to the next level as preferred tourist destination’, ‘Making Kashmir more eventful’, Showcasing the Diverse Tourism Products of Kashmir’and ‘Wazwan, Zaffran, and Shikara the story Continues…’ and a ‘Chai Pe Charcha’ with Master Chef Pankaj Bhadouria. The Department of Tourism, Government of Jammu & Kashmir will also organize a Laser Show at the famous Dal Lake followed by a Cultural Programme .A Golf Tournament is also being organized at the picturesque Royal Springs Golf Course, Srinagar for important invitees including Diplomats from Kenya, Vietnam and Georgia and other leading Golfers in the country.

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NB/OA