Union Minister of Health and Family Welfare, Shri Jagat Prakash Nadda launched the National STOP Diarrhoea Campaign 2024, here today. He was joined by Smt. Anupriya Patel and Shri Jadhav Patraprao Ganpatrao, Union Ministers of State for Health and Family Welfare. The dignitaries also released IEC materials like logo, posters, radio spots and audio visuals for the campaign and distributed oral rehydration salts (ORS) and zinc tablets to children on the occasion.

The goal behind the STOP Diarrhoea Campaign 2024 is to attain zero child deaths due to childhood diarrhoea. While the existing diarrhoea strategy entailed a 2-week campaign with pre-positioning of ORS to under-5 children and limited IEC, the new strategy involves a 2-month long campaign with pre-positioning of 2 ORS packets and zinc as a co-packaging to under-5 children. It will also involve extensive IEC through different platforms and collaboration across multiple sectors, including health, water and sanitation, education, and rural development.

Speaking on the occasion, Shri J P Nadda said that “there is a unique relationship between Mission Indradhanush, Rotavirus vaccine and this STOP Diarrhoea Campaign as all were amongst the first initiatives launched during my earlier tenure as the Health Minister”. He said various initiatives taken by the Union Government has cumulatively helped in reducing childhood mortality due to diarrhoea. He highlighted that in 2014, India was the first country to introduce the Rotavirus vaccine. Similarly, the National Jal Jeevan Mission, Swachh Bharat Abhiyan and expansion of the Ayushman Arogya Mandir network has significantly contributed to the reduction of diarrhoea cases and mortality in the country.

The Union Health Minister also emphasized on the importance of sensitizing health workers along with enhancing capacity building efforts to strengthen diarrhoea management effort in India. Expressing his appreciation for the preparedness level of the states, Shri J P Nadda further encouraged them to enhance awareness among the masses. “If our healthcare workers could reach the remotest corners of the country and administer 220 crore doses of Covid vaccines, I am sure that our frontline healthcare workers can create the same robust delivery mechanism during STOP Diarrhoea Campaign too”, he added.

Noting that “only healthy children leads to a healthy nation”, Shri Jadhav Prataprao emphasized that more effort should be put in place to prevent diarrhoea in the first place. He also urged the officials to focus on cleanliness and setting diarrhoea prevention targets in addition to providing ORS and zinc tablets to children.

Smt. Anupriya Patel said that “it is distressing that childhood diarrhoea which is both preventable and curable, yet many lives are lost due to this menace.” She urged the representatives from states and other organizations to “re-energize their efforts and increase awareness on diarrhoea to reach the goal of zero childhood deaths due to diarrhoea”.

Shri Apurva Chandra, Union Health Secretary said that “diarrhoea is a common disease faced by children. Earlier the government used to run a fortnightly campaign to reduce diarrhoea which is now reinvigorated into a much extensive and comprehensive campaign.”

Dr Atul Goel, Director General of Health Services said that diarrhoea is a common yet preventative disease among children. He hoped that this campaign will help in strengthening diarrhoea management strategy in the country.

Senior officials from states who were present on the occasion also shared their thoughts and feedback on the campaign. They also provided update on their preparedness level and shared some of their best practices on the same.

Background:

To tackle the persistent issue of childhood diarrhoea and strive for zero child deaths, the Ministry of Health and Family Welfare (MoHFW) has rebranded its long-standing Intensified Diarrhoea Control Fortnight (IDCF) as the STOP Diarrhoea Campaign. This initiative, which began in 2014, focuses on enhancing the Prevent, Protect, and Treat (PPT) strategy and increasing the use of Oral Rehydration Solution (ORS) and Zinc. The campaign's 2024 slogan, “Diarrhoea ki Roktham, Safai aur ORS se rakhen apna dhyaan” ("डायरिया की रोकथाम, सफाई और ओ आर एस से रखें अपना ध्यान"), highlights the significance of prevention, cleanliness, and appropriate treatment.

The STOP Diarrhoea Campaign will be implemented in two phases: the Preparatory Phase from 14th to 30th June 2024, and the Campaign Phase from 1st July to 31st August 2024. Key activities during this period include the distribution of ORS and Zinc co-packages by ASHA workers to households with children under five, setting up ORS-Zinc corners at health facilities and Anganwadi centers, and intensifying advocacy and awareness efforts for effective diarrhoea management. Additionally, the campaign will strengthen service provision for diarrhoea case management to ensure comprehensive care and prevention.

Focus Areas of the STOP Diarrhoea Campaign:

• Strengthening Health Infrastructure: Ensuring the proper maintenance and use of health facilities and the availability of essential medical supplies (ORS, Zinc), particularly in rural areas.
• Improving Access to Clean Water and Sanitation: Implementing rigorous quality control measures and sustainable practices to provide safe drinking water and better sanitation.
• Enhancing Nutritional Programs: Addressing malnutrition, a major contributor to diarrhoeal diseases, through improved nutritional initiatives.
• Promoting Hygiene Education: Equipping schools with necessary facilities and fostering healthy habits among children through comprehensive hygiene education programs.

These focus areas aim to create a holistic approach to managing and preventing diarrhoea, ultimately reducing child mortality and improving overall public health.

The Ministry of Health and Family Welfare is working closely with various line ministries such as Drinking Water and Sanitation, Women and Child Development, School Education, Rural Development, and Urban Development. This multi-sectoral approach ensures better convergence and implementation of the STOP Diarrhoea Campaign, aiming for a comprehensive and impactful program to reduce child mortality and improve public health.

Secretary of Line Ministries (Drinking Water and Sanitation; Women and Child Development; School Education; Rural Development; Urban Development); Smt. Aradhana Patnaik, AS & MD (NHM), Health Ministry; Smt. LS Changsan, AS, Health Ministry; Smt. Roli Singh, AS, Health Ministry; Smt. Meera Srivastava, JS (RCH), Health Ministry; Additional Chief Secretary, Principal Secretary (Health), Principal Secretary (Medical Education) from Madhya Pradesh, Tamil Nadu and Rajasthan); senior officials from states and the Union government and representatives from development partners (UNICEF, USAID, BMGF, NIPI, Nutrition International, John Snow India and WHO) participated in the meeting.

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HFW/HFM Launch of Stop Diarrhoea Campaign/24^th Ju