पत्र सूचना कार्यालय

Rashtriya Kamdhenu Aayog (RKA) has been constituted for the conservation, protection and development of cows and their progeny and for giving direction to the cattle development programmes. RKA is high powered permanent body to formulate policy and to provide direction to the implementation of schemes related to cattle so as to give more emphasis on livelihood generation. RKA is committed to Prime Minister Shri Narendra Modi vision of Great, Glorious and Divine ‘New India’ of 21^st century. Hon’ble Prime Minister has initiated extensive efforts on various fronts to transform our country aiming at ‘Vishwa Guru Bharat’.

RKA believes that cow-centric social, economic and spiritual ecosystem development can contribute towards the fulfillment of vision of Hon’ble Prime Minister. It is time to awake, arise and act for survival of gen-next through judicious use of science and technology in harmony with Mother Cow. It is time for collaboration with all stakeholders, researchers and preachers by exploring the untapped potential of cows for social rejuvenation.

Prime Minister has given the clarion call of ‘Atma Nirbhar Bharat’. Cow-centric economy can help in achieving this goal. Under Start-up, Stand-up and Make in India concept, the Healthy India, Wealthy India, Clean India, Green India and Digital India vision can be enhanced through vision, mission and action of Rashtriya Kamdhenu Aayog. RKA has been consistently endeavoring to increase the use of various cow-panchgavya products to raise the income of farmers, go-palaks, youth, women, self-help groups and other stakeholders.

Recently, the RKA had launched a nation-wide campaign on various platforms of social media to use eco-friendly material in manufacture of idols of Lord Ganesha for this year’s Ganesha Festival. It generated a considerable interest in various stakeholders like dairy farmers / unemployed youth / women and young entrepreneurs / Gaushalas/ Gopalaks / Self Help Groups etc.

Encouraged by the response to our Gaumaya Ganesha Campaign, RKA has started a nation-wide campaign to celebrate “Kamdhenu Deepawali Abhiyan” this year. In this campaign, RKA is promoting use of cow-dung/ Panchgavya to be used extensively during this Diwali Festival. Manufacture of Cow dung based diyas, candles, dhoop, agarbatti, Shubh-Labh, Swastik, Hardboard wall piece paper weight, havan samagri, idols of Lord Ganesha and Lakshmi ji for this year’s Diwal festival has started. RKA has aimed at reaching 11 crore families to light 33 crore diyas made of cow-dung during this year’s Deepawali festival. Apart from generating business opportunities to thousands of cow-based entrepreneurs / farmers/ women entrepreneurs, the use of cow-dung products will lead to cleaner and healthier environment.

RKA has been interacting with various stakeholders through a series of webinars to focus and promote use of cow-dung in manufacture of items that can be used in this year’s Deepawali festival. RKA has enhanced its presence through their representatives in every district of all States this time for the campaign to motivate and facilitate production of Kamdhenu Deepawali related items in Gaushalas all over the country along with nationwide marketing plan. Various segments of stakeholders like farmers, manufacturers, entrepreneurs, gaushalas and other concerned are being involved at large to make the campaign of Kamdhenu Deepawali a grand success.

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APS/MG/AS

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