Press Information Bureau

Under the Pradhan Mantri Virasat Ka Samvardhan (PM VIKAS) Scheme, the Ministry of Minority Affairs supports the artisans from across India through organisation of Lok Samvardhan Parvs to showcase and market their traditional arts/crafts, which enable them to connect with national and international buyers, understand current market trends, and explore new business opportunities. During organisation of such parvs, specialised lectures/ seminars/ live workshops on a wide range of topics covering market linkages, loan facilities, various government schemes for the artisanal entrepreneurs, etc. were also arranged to educate participating artisans/ entrepreneurs. This exposure is intended to ensure sustainable livelihoods and enhance economic prospects for participating artisans/craftsperson.

As part of the programme, the Ministry supported artisans from across India to showcase their traditional crafts in home decor, fashion, textiles, gifts, furniture and many other crafts at Bharat Tex 2025. Participation of artisans/craftsperson in such events is expected to enhance their market access, boost income, and drive economic growth by connecting them with national and international buyers and designers. This exposure not only expands their trade opportunities but also empowers them with knowledge of global trends, sustainable practices, and contemporary designs, making their craft more competitive. Additionally, it encourages cultural preservation, encourages youth and women’s participation, and strengthens the artisanal ecosystem, positioning traditional crafts as a key contributor to India's global trade footprint.

This information was given by the Union Minister of Minority Affairs & Parliamentary Affairs, Shri Kiren Rijiju in a written reply in the Rajya Sabha today

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