The National Mass Pledge Against Drug Abuse has been scheduled this month to mark the 6th anniversary of the Nasha Mukt Bharat Abhiyaan (NMBA).

The Union Ministry of Social Justice and Empowerment is the Nodal Ministry that aims to mobilise 10 Crore+ citizens through both physical and online participation.

In this connection, two high-level coordination meetings chaired by Joint Secretary (Drug Prevention) in the Ministry Dr. Sandeep Rewaji Rathod, held today in national capital, discussed the plan and the comprehensive strategy to ensure the participation of the target number of citizens in nationwide pledge through physical and online mode in line with the objectives of Nasha Mukt Bharat Abhiyaan.

The meetings were also attended by Director, DoSJE (DP) Shri Astik Kumar Pandey, Under Secretary Shri Arun Kumar Karn, besides other officials of the Ministry.

The meetings attended by the senior representatives from various ministries and departments, reviewed the ongoing work for the implementation strategy. The role of Line Ministries and Departments was discussed in mobilising officers, officials, students, parents, volunteers and other stakeholders for the nationwide pledge.

The meetings discussed organising pledge ceremonies across all affiliated offices, educational institutions, autonomous bodies, PSUs and field formations under respective Ministries and Departments including Railways, Defence, Civil Defence, Youth Affairs & Sports, School & Higher Education, Post, Police, CAPF, NCC, AYUSH, Rural Development, Health & Family Wefare Revenue besides social, voluntary, spiritual organizations and social influencers.

The Uniform Reporting Mechanism for submission of participation details and outreach, was also discussed in the meeting.

A power point presentation on the plan and coordinated strategy, was discussed threadbare which witnessed active deliberations by all the representatives from the Line Departments and the Ministries.

NMBA Pledge is an initiative to volunteer for reaching out to the victims of substance abuse. The pledge aims to encourage responsible behaviour to instil a sense of responsibility among people to stay away from drugs, to promote and foster sense of Unity and Commitment for encouraging stakeholders to work together towards a common goal. The Pledge further seeks to empower youth to contribute actively to developing a drug-free society.

The link of the NMBA e-Pledge is: https://nashamukt.dosje.gov.in/epledge

The meeting also highlighted to focus on the significant message to promote and encourage Drug De-addiction through Helpline—14446.

 

The meeting focussed on the evolving spirit among citizens to act as volunteers by registering as Nasha Mukti Mitr through Department’s official website:

https://nashamukt.dosje.gov.in/nasha-mukti-mitr

The Union Ministry of Social Justice and Empowerment launched the Nasha Mukt Bharat Abhiyaan (NMBA) on 15th August 2020 to combat drug demand in the country. Recognising the urgent need for collective action, the Ministry coordinates various initiatives including prevention, assessment, treatment, rehabilitation, aftercare, public information dissemination, and community awareness.

The Ministry is implementing a comprehensive and evidence-based strategy under the National Action Plan for Drug Demand Reduction (NAPDDR). The strategy is based on the findings of the first National Survey on the Extent and Pattern of Substance Use in India conducted by National Drug Dependence Treatment Centre (NDDTC) at AIIMS, New Delhi.

Under NAPDDR, the Ministry provides financial assistance to State Governments, Union Territories, NGOs and Government hospitals for preventive education, awareness generation, counselling, treatment and rehabilitation.

As on date, the campaign has reached more than 34.56 crore citizens including over 13.71 Crore youth and 10.65 Crore women, through nationwide awareness activities. More than 1.64 Lakh Nasha Mukti Mitras (NMM) have also joined the campaign to strengthen community participation.

The NMBA Portal is https://www.dosje.gov.in/organisation/nasha-mukt-bharat-abhiyaan/

To improve accessibility to treatment services, the Ministry has launched the NMBA 2.0 Mobile Application enabling citizens to locate the nearest de-addiction centre.

 

The App can be downloaded from the Google Play Store via this Link: https://play.google.com/store/apps/details?id=com.dosje.nmba_app&hl=en_IN

The Government continues to strengthen its commitment towards a drug-free and socially inclusive India by expanding rehabilitation infrastructure, enhancing preventive interventions, simplifying implementation procedures and ensuring efficient delivery of Centrally Sponsored Schemes. Through sustained community participation, improved governance and technology-enabled service delivery, the Ministry remains committed to protecting vulnerable communities and promoting social justice for all.

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PR-99-TAR/KV/GA/RK

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