The Union Minister, Women and Child Development, Smt. Annpurna Devi, will launch a national campaign “#AbKoiBahanaNahi” tomorrow on 25th November 2024, scheduled  at Rang Bhawan, All India Radio, New Delhi. The Union Minister, Rural Development, Shri Shivraj Singh Chouhan, and Dr. Chandra Sekhar Pemmasani, Minister of State, Rural Development and Communications, will also grace the occasion.

The campaign, which calls on the public, government, and key stakeholders to take actionable steps to eliminate gender-based violence, is a collaborative effort between the Ministries of Women and Child Development and Rural Development, with support from UN Women. The campaign is launched along with the ‘Nayi Chetna 3.0 campaign,’ led by the Ministry of Rural Development, to ensure a wide reach on spreading the call to action on ending gender-based violence, leaving no one behind.

Globally, every year, from 25th November, which is the International Day for the Elimination of Violence against Women, to 10th December, which is Human Rights Day, the 16 Days of Activism campaign is observed to raise awareness on ending gender-based violence.

This year, building on the Global Campaign of the United Nations of #NoExcuse, which draws attention to the alarming escalation of violence against women to revitalize commitments, call for accountability and action, the Government of India is launching #AbKoiBahanaNahi with the aim to highlight the message of urgency of ending violence against women and girls, and underscoring national zero-tolerance stance towards any and all forms of gender-based violence.

At the campaign, a film on #AbKoiBahanaNahi will be released to showcase the need for accountability from all stakeholders, including each citizen, to pledge against ending gender-based violence.

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SS/MS