As the festive season is around the corner, Swachhata is stepping into the spotlight with the MoHUA led ‘Swachh Diwali Shubh Diwali’ initiative, a nationwide campaign urging citizens to celebrate Diwali in a clean and green manner. Navi Mumbaikars are wholeheartedly embracing this movement, actively participating in the Selfie campaign launched by Navi Mumbai in shopping malls. This unique initiative is attracting shoppers to visit the malls. Shoppers are being encouraged to sign up for the Swachh Diwali Signature Campaign, a part of the Swachh Diwali Shubh Diwali campaign under the Swachh Bharat Mission- Urban 2.0. They can then showcase their commitment to celebrate a Diwali that is both environmentally conscious and clean through a Swachh Diwali selfie at the Selfie points in the mall. The Navi Mumbai Municipal Corporation is rewarding citizens who have signed up for the Swachh Diwali Signature Campaign with discount coupons for shopping, creating a positive reinforcement for those choosing to make a difference. A unique initiative that involves citizens and inculcates a festive mood with commitment to swachhata.

The campaign is not only encouraging individuals to actively engage in the jan andolan for swachhata but is also serving as a visual representation of their dedication to a Swachh Diwali. As Navi Mumbaikars unite in this effort, Swachh Diwali 'Shubh Diwali' becomes more than just a campaign—it transforms into a collective movement towards a greener, cleaner, and more sustainable festive season.

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RKJ/M

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