Dr. Jitendra Singh, Minister of State for Personnel, Public Grievances and Pensions announced the successful conclusion of Special Campaign 3.0 implementation phase on October 31, 2023. Dr. Jitendra Singh said that Special Campaign 3.0 was India’s largest campaign for Institutionalizing Swachhata and Reducing Pendency in Government offices and has witnessed many best practices and milestones. Inspired by Prime Minister Modi’s directions, the saturation approach was adopted in ‘Special Campaign 3.0’ for Swachhata campaign covered more than 2.53 lakh offices in remotest parts of India.  The special campaigns conducted by Government from 2021-23 have generated a revenue of Rs. 1100 crores through disposal of office scrap. Special Campaign 3.0 generated revenues of Rs.500 crore in the October 2-31, 2023 period. The Special Campaign 3.0 has seen Swachhata campaigns being undertaken in more than 2.53 lakh sites and has resulted in freeing 154 lakh square feet of space for effective office use. Dr. Jitendra Singh said that with every passing year, the size and scale of the Special Campaign is increasing with more than 2.53 lakh sites covered in 2023 as against 1.01 lakh sites in 2022. 

The Special Campaign 3.0 was reviewed by Cabinet Ministers, Ministers of State, Cabinet Secretary and Secretaries to the Government of India providing leadership and guidance in implementation. The progress of Special Campaign 3.0 was monitored on a dedicated portal (https://scdpm.nic.in/) on a daily basis. Regular review meetings at Senior levels imparted tremendous momentum to the Special Campaign 3.0. The Special Campaign 3.0 gained significant traction in social media with over 75,000 social media posts by Ministries/Departments, 800 tweets by DARPG handle, 1100 infographics on #SpecialCampaign3.0 and issue of 258 PIB statements. As per preliminary data reported by Ministries on the portal, the following are the outcomes of the campaign :

The list of best practices in institutionalizing swachhata that emerged in the Special campaign 3.0 are as follows:

1. Central Board of Direct Taxes – Launch of I-GoT on CPGRAMS of CBDT
2. Department of Administrative Reforms & Public Grievances – Launch of Intelligent Grievance Monitoring System (IGMS) 2.0
3. Department of Agriculture and Farmer’s Welfare – Vertical Gardens at Krishi Bhawan
4. Ministry of Skill Development & Entrepreneurship – Elephant Statue from plastic bottles at ITI Berhampur
5. Department of Higher Education, Ministry of Education – Check dams from plastic waste at VNIT, Nagpur
6. Department of Scientific & Industrial Research – Recycling on wheels to efficiently extract precious metals from shredded e-waste
7. Department of Telecom – Painting competition for children on the theme “Swachhata in daily life” 
8. Department of School Education & Literacy, Ministry of Education – Shramdaan in Swachhata Campaign by CBSE school students across India, Creation of ‘Divine wall’ at Kendriya Vidyala Berhampur, Ambapua, Odisha, made up of 5500+plastic caps collected in plogging under climate action
9. Department of Posts:  Wall art at Bengaluru Post Office, Creche established in Circle Post offices of Bangalore
10. Ministry of Culture: Tree House at Jagdalpur, Chhattisgarh
11. Department of Telecommunications: Independent Public Grievance Dashboard
12. Department of Land Resources: Lectures on Health & Wellbeing
13. Ministry of Culture: Cleanliness at the world heritage site at Mahabalipuram
14. Ministry of New & Renewable energy: New Gym for all officials opened at Urja Bhawan
15. Ministry of Coal: Sculptures made of scrap (“Kabad se Kalakriti”) at SECL Anuppur
16. Ministry of Health and Family Welfare: Awareness through Flash mob and talk by MBBS in OPD waiting area, culminating with a pledge, AIIMS Mangalagiri
17. Department of Water Resources, River Development and Ganga Rejuvenation: Clean Ganga pledge at Prayagraj Railway Station
18. Ministry of Defence: “Waste to Wealth”: 200 MT steel slag used to construct roads in Arunachal Pradesh
19. Department of Revenue: CBIC, Kolkata campus disposed off 28 condemned vehicles purchased from 1985-2013
20. Ministry of Defence: Head Quarter IDS disposed 870 Kg of IT scrap through MSTC

Dr. Jitendra Singh appreciated the reduction in pendency in the central secretariat under the Special Campaign 3.0 with most of the Ministries/ Departments achieving 90-100 percent of reported targets. He called on all officials to continue the momentum of Special campaign 3.0 throughout the year and make it a way of life. Special Campaign 3.0 concluded on 31^st October, 2023 with outstanding results and after collating all the data, the evaluation phase will start from 10^th November, 2023.

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SNC/PK