Government of India is organizing 'The India Toy Fair, 2021' from 27^th February 2021 to 2^nd March 2021 on a virtual platform. This initiative is in line with the Prime Minister’s vision of making India a global hub for the Toy Industry.

The Fair aims to provide an impetus to the underlying themes of “Atmanirbhar Bharat” and “vocal for local” campaigns, launched by the Government to promote indigenous industries. It also aims to leverage the potential of toys in making learning joyful across all ages in education.

The India Toy Fair 2021 intends to bring policy makers, toy manufacturers & distributors, investors, industry experts, MSMEs, artisans, start-ups, children, parents and teachers together on a common platform, in a bid to propel the growth of the Indian Toy Industry, giving it a global competitive edge.

The main attractions of the Fair include a Virtual Exhibition with over 1000 virtual stalls, webinars by State Governments, knowledge sessions with engaging panel discussions/webinars on diverse topics by experts on areas including toy-based learning, craft demonstrations, competitions, quizzes, virtual tours, product launches, etc. For the education sector in particular, the Knowledge Sessions involving various experts will focus on areas emphasized in the NEP 2020 such as play-based and activity-based learning, indoor and outdoor play, use of puzzles and games to promote critical thinking and overall on how to make learning more engaging and enjoyable.

The exhibitors include Indian businesses engaged in creating happy childhoods and educating children through play, as well as NCERT, SCERTs, CBSE along with their schools and teachers, IIT Gandhinagar, NID and Children University Ahmadabad. The fair is expected to feature millions of users from different parts of India and will give them an opportunity to buy products from a variety of different exhibitors.

The official website and online registration for the India Toy Fair was launched today. The Toy Fair can be visited virtually from 27^th February to 2^nd March 2021 by registering at https://theindiatoyfair.in/.

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MC/KP/AK