Key Highlights:

• INR 58.63 crores have been sanctioned under Swadesh Darshan scheme for development of Thenzawl and South Zone and Development of eco adventure circuit in the state of Mizoram
• The mart will include presentations by eight North Eastern States on their tourism potential, cultural evenings, sightseeing visits to local attractions in and around Aizawl
• Objective of ITM 2022 is to highlight tourism potential of the Northeast region in domestic and international markets

The G-20 offers the  best opportunity for India to showcase its culture, history and tourism potential and to position itself as a major tourist destination in the world. India will be soon presiding over the  G20  from  December  2022  to November 2023. We will host over 200 meetings across 55 cities during this period.  These meetings are also proposed to be held in several states of north east including . Union Tourism Minister Shri G Kishan Reddy said this during his address in the inaugural session of 10th ITM for the North East Region on 17th November 2022 in Aizawl today. He further added that smong the G20 member countries, China, Mexico, India, South Africa and Indonesia are projected to expand their tourism industry post COVID. With our presidency we definitely can stride ahead of these 4-5 countries to build the rightful place of India's tourism industry in the global arena. We must plan to showcase our North Eastern Cultural Richness while welcoming the world to our country. This International Tourism Mart 2022 will highlight the diverse tourist attractions and products offered in the 8 states.

Union Tourism Minister Shri G Kishan Reddy and Chief Minister of Mizoram Shri Zoramthanga jointly laid the foundation stone of Aizawl Convention Center at Chite,  PRASHAD Project in Mizoram and two Bamboo Link Roads during the inauguration of the ITM 2022 at Aizawl today. The Union Minister also launched the Mizoram Tourism Coffee Table Book on this occasion. MoS Tourism Govt of Mizoram Shri Robert Romawia Royte, Secretary Tourism Shri Arvind Singh, Senior economic adviser, Ministry of Tourism, Shri Gyan Bhusan, Smt. Manisha Saxena, Principal Secretary, Tourism Department, Government of Mizoram and other senior officials of GoI and Govt. of Mizoram also graced the event.

During his address Shri G Kishan Reddy also informed that India will also hold an investors’ conclave in 2023 to promote global investments and MICE tourism into the tourism sector. Our focus  will  be   to  increase  the  global investments not only in the hospitality industry but to also promote Theme parks and entertainment centres, adventure tourism, cruise tourism, wellness tourism, winter tourism etc.

Shri Reddy further informed that the Government of India has been providing financial assistance to the North-east region for overall tourism infrastructure development, promotion of fairs / festivals, tourism-related events in the region, publicity campaigns etc. The Ministry of Tourism has also formed a committee of active stakeholders in NER. “Ministry of Tourism, Ministry of DoNER and Ministry of Road Transport & Highways is developing 100 view-points in North East region. 22 view-points have been taken up for development at a cost of 49 crores . In Mizoram 9 viewpoints have been taken up for development at the cost of 12.78 crores. In addition to that Ministry of Road Transport & Highways is also in the process of developing viewpoints on their own”, Union Minister added.

Shri Reddy also informed that theiMinistry of Defence through its Border roads organisation is playing a crucial role in improving road infrastructure in the border areas. Border roads organisation has taken the initiative of providing basic amenities to tourists visiting the scenic locations by building Border roads organisation cafes. Border roads organisation cafes are being built in 75 locations in the first phase. In the NE states, BRO cafes are being built at 25 locations in the states of Arunachal Pradesh, Sikkim, Manipur, Nagaland and Assam.

Shri Reddy added that the Ministry of Tourism is emphasising on the development and promotion of tourism for the North-eastern States. Under Swadesh Darshan Scheme, the Ministry has sanctioned 16 projects in the North-east region of  India for a total amount of Rs.1337.63 crore. “Close to 25% of SWADESH Darshan Projects have been sanctioned to North East states. Under PRASHAD   Scheme,   the   Ministry   has sanctioned approximately 200 crores for various projects in the region”, Union Minister added.

CM Mizoram Shri Zoramthanga said that from evergreen hills, dense bamboo jungles, lush green paddy fields and the Blue mountains Mizoram has unpolluted environment and unpolluted atmosphere, which make the Mizo state one of the most beautiful places to visit in the north eastern region. Mizoram has a great tourism potential , he said. CM also thanked the Central Government for approving several projects for development of Mizoram including bamboo link roads and Aizawl bypass.

Speaking on the occasion, Secretary Tourism Shri Arvind Singh said that tourism sector accounts for a higher share of women’s employment and entrepreneurship as compared to the whole economy. “Indian tourism industry contributes to around 4.7 percent of the country's GDP and provides employment to around 31.8 million of inhabitants. If tourism’s contribution is increased to 10 per cent of GDP in India, it can create 26 million new jobs. According to World Travel and Tourism Council (WTTC), an investment of Rs.10 lakh can generate 47.5 jobs as against 12.6 in manufacturing”, he added.

Earlier briefing  Media, Shri G Kishan Reddy informed that INR 58.63 crores have been sanctioned under Swadesh Darshan scheme for development of Thenzawl and South Zone and Development of eco adventure circuit in the state of Mizoram. Under PRASHAD scheme of tourism ministry, Ministry has approved a project for development of amenities for pilgrims, congregation area, facilitation centre at Aizawl, Hangi Lunlen, Tlang- Prayer mountain, Khuangchera puk, Reiek peak and Khawruhlian. The cost is around Rs. 45 crores. He also informed that a Task Force for Tourism promotion  in the North-East will be established soon.

Ministry of Tourism, Government of India is organizing the 10th International Tourism Mart (ITM) for the North East Region from 17th to 19thNovember 2022 in Aizawl, Mizoram. Objective of ITM 2022 is to highlight tourism potential of the Northeast region in domestic and international markets. The three-day ITM event will be attended by North-eastern Tourism Ministers, Seniors Officials of North-eastern states, State Governments, and Heads of the Tourism & Hospitality Associations.

The International Tourism Marts are organized in the North-Eastern States on rotation basis. Mizoram is hosting this Mart for the first time. The earlier editions of this mart have been held in Guwahati, Tawang, Shillong, Gangtok, Agartala, Imphal and Kohima.

Related links:

https://pib.gov.in/PressReleasePage.aspx?PRID=1876530

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NB/OA