Press Information Bureau

Ministry of Information & Broadcasting

National Broadcasting Day - 2024

Celebrating India's Public Broadcasting Legacy

Posted On: 22 JUL 2024 11:18AM

National Broadcasting Day in India commemorates the evolution of the country's broadcasting landscape since its inception in 1927. This day highlights the pivotal role broadcasting has played in India's development, educational outreach, and cultural preservation.

The government's emphasis on initiatives like Community Radio underscores broadcasting's enduring significance in reaching remote areas and fostering local development. As India observes another National Broadcasting Day, it envisions a future where broadcasting continues to adapt and serve as a crucial instrument for national unity, education, and citizen empowerment.

As India progresses into the digital era, the focus shifts towards building a comprehensive, inclusive, and technologically advanced broadcasting system that caters to the diverse needs of its population while meeting global quality standards.

History and Significance of Broadcasting in India

India's broadcasting journey began in June 1923 with the Radio Club of Bombay's first transmission. The Indian Broadcasting Company (IBC) was established on July 23, 1927, marking the birth of organized radio broadcasting in the country. This date is now celebrated as National Broadcasting Day.

All India Radio [1](AIR) emerged in 1936, evolving from the Indian State Broadcasting Service. Post-independence, AIR expanded rapidly, adopting the name "Akashvani" in 1956. Today, AIR operates 591 stations, reaching 98% of India's population and broadcasting in 23 languages and 146 dialects.

Broadcasting has played a crucial role in India's development. During the independence struggle, radio was a powerful tool for disseminating information and fostering unity. Post-independence, it has been instrumental in promoting literacy, health awareness, and agricultural knowledge, especially in rural areas.

AIR's External Services Division broadcasts to over 100 countries, projecting India's voice globally and connecting with the diaspora. The introduction of FM channels and the transition to digital transmission using Digital Radio Mondiale (DRM) technology demonstrate AIR's commitment to modernization.

National Broadcasting Day celebrates not just technological progress, but also radio's enduring power to inform, educate, entertain, and unite a diverse nation. As India advances in the digital age, the principles of public service broadcasting remain crucial, ensuring that radio continues to be a vital medium in Indian society.

Source: https://prasarbharati.gov.in/growth-development-air/

Source: https://prasarbharati.gov.in/all-india-radio-2/#1588508332867-217ff0f1-f4fe

Broadcasting Policies in India: An Evolution

Broadcasting in India has undergone significant evolution since its inception in the pre-independence era. The policies governing this sector have transformed from strict government control to a more liberalized and diverse landscape. These changes reflect the technological advancements, societal needs, and the constitutional right to freedom of speech and expression. The regulatory framework has continuously adapted to balance public interest, national security, and the growing demand for diverse content.

India's broadcasting policies have evolved from government control to a diverse, regulated ecosystem balancing freedom of expression with social responsibility. The framework adapts to technological changes, from traditional to digital media. As the landscape continues to evolve, policies will likely keep adjusting to maintain this balance while fostering innovation and addressing new challenges.

National Broadcasting Policy, 2024

The National Broadcasting Policy (NBP),[2] initiated by the Ministry of Information and Broadcasting, aims to define a robust future for the broadcasting sector. It envisions a vibrant industry that promotes India's cultural diversity and supports its transition to a digital economy. Following consultations and stakeholder engagements, TRAI issued a pre-consultation paper in September 2023, inviting submissions and conducting nationwide meetings through late 2023 and early 2024. This process culminated in a Consultation Paper (CP) that synthesizes inputs and outlines strategic directions for the NBP, marking a pivotal step towards structured growth and technological adaptation in India's broadcasting landscape.

Government Initiatives to Strengthen the Broadcasting Sector

Digital India: This flagship program aims to transform India into a digitally empowered society and knowledge economy.
BharatNet: This project seeks to provide broadband connectivity to all Gram Panchayats in the country.
Broadcast Infrastructure Network Development (BIND): This scheme aims to strengthen the broadcast infrastructure of Prasar Bharati.
Automation of Broadcasting: This initiative focuses on the digitization of terrestrial transmitters and studios of AIR and Doordarshan.
Community Radio Support Scheme (CRSS): [3]This scheme provides financial support to set up community radio stations. In the last 9 years, the sector has grown substantiality and the number of Community Radio Stations has increased from 140 in 2014 to 481 in 2023[4].
e-Auction of FM Radio Channels[5]: The Indian government is implementing a transparent e-auction system for FM radio channel allocation, aiming to expand nationwide radio coverage. Currently, radio reaches 80% of India's geographical area and over 90% of its population. To further increase this reach, the government has announced the auction of 808 channels in 284 cities under the third batch of e-auctions. This initiative is seen as a significant step towards enhancing radio accessibility nationwide, potentially bringing radio services to previously underserved areas and populations.