Press Information Bureau

Ministry of Culture

HAR GHAR TIRANGA

A Nationwide Celebration of Unity and Patriotism

Posted On: 13 AUG 2024 5:19PM

‘Har Ghar Tiranga’ is a campaign that started under the aegis of Azadi Ka Amrit Mahotsav to encourage people to bring the Tiranga home and to hoist it to mark India’s independence. It stemmed from the thought that our relationship with the national flag has always been more formal and institutional than personal. The idea behind the initiative was to invoke the feeling of patriotism in people's hearts and promote awareness about the Indian National Flag. The Ministry of Culture is the nodal ministry for Har Ghar Tiranga.

Har Ghar Tiranga has grown to be a people’s movement. People across the country, belonging to different segments of society, have embraced and infused the idea with their warmth and support via participation in online and offline programmes and events.

Har Ghar Tiranga 2024

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2024 marks the 3^rd edition of the Har Ghar Tiranga programme to be celebrated from August 9-15, 2024. All States and Union Territories are actively participating in the celebrations, ensuring the campaign's success. Key industry partners- e-commerce platforms, railways, civil aviation sectors, the Indian armed forces, and the Central Armed Police Forces (CAPF)- are also actively disseminating information and promoting the campaign. Self-help groups nationwide are actively contributing to large-scale flag production and availability. This collaborative effort is turning the vision of honouring the National Flag into reality and another milestone celebration of the people of India by the people of India.

A highlight of the campaign has been the special Tiranga Bike Rally featuring Members of Parliament, on 13th August at 8 AM. The rally started from Bharat Mandapam, Pragati Maidan, New Delhi and ended at Major Dhyan Chand Stadium, passing through India Gate.

This time, several collective endeavours are planned to mark the campaign nationwide.

First and Second Editions of Har Ghar Tiranga

Prime Minister Shri Narendra Modi launched the “Har Ghar Tiranga” campaign in 2022 to celebrate 75 years of India’s Independence. The idea behind the initiative was to strengthen the feeling of patriotism in the people's hearts and to celebrate Azadi Ka Amrit Mahotsav in the spirit of Jan Bhagidari. States, Union Territories, and Ministries participated extensively in the campaign with full fervor. NGOs and Self-Help Groups from various places also contributed towards making Har Ghar Tiranga.

During the campaign in 2022, several milestones, such as the Guinness World Record of the World’s ‘Largest Human Image of a Waving National Flag’ in Cricket Stadium, Sector 16, Chandigarh, with the participation of 5,885 people, were created.

In both the previous editions, the programme conceived in a hybrid format envisaged a physical & emotional connection with the flag itself in the personal context and also envisaged a collective celebration and amplification of patriotic fervour through the act of uploading a selfie on the special website created for this initiative. In 2022, the national flag was hoisted at more than 23 crore homes and 6 crore people uploaded their selfies with the flag on harghartiranga.com. In 2023, over 10 crore selfies were uploaded. Bringing the flag home collectively as a nation thus became symbolic of not only an act of personal connection to the Tiranga but also an embodiment of our collective commitment to nation-building.