Ministry of Tourism
azadi ka amrit mahotsav

PROMOTION OF RURAL TOURISM

प्रविष्टि तिथि: 29 JAN 2026 4:12PM by PIB Delhi

 

Development and promotion of tourist destinations and products, including rural tourism is undertaken by the respective State Government/Union Territory (UT) Administration.

 

The Ministry of Tourism promotes India in a holistic manner, through various initiatives. As part of on-going activities; promotion of Rural homestays and Rural Tourism is also taken up. The Ministry of Tourism also regularly promotes various tourism destinations and products of rural tourism through its website and social media promotions.

 

The Ministry of Tourism under its voluntary scheme of classification of Incredible India Bed & Breakfast Establishments classifies homestay facilities in the country.

 

Ministry of Tourism has identified Rural Circuit as one of the thematic circuits under its Swadesh Darshan Scheme. The projects/proposals for development of tourism related infrastructure, including rural tourism, are identified for development under the circuit as per guidelines in consultation with the State Governments / UT Administrations.

 

The Swadesh Darshan Scheme of the Ministry has been revamped as Swadesh Darshan 2.0 with the objective to develop sustainable and responsible tourism destinations following a tourist & destination centric approach.

 

Environmental Sustainability is a key pillar in the National Strategy for Sustainable Tourism formulated by the Ministry and circulated to the State Governments and Union Territory Administrations. In line with the strategy, Travel for LiFE programme was initiated to encourage tourists and tourism businesses to adopt sustainable tourism practices.

 

The Government has approved the initiative to develop tribal home-stays under Swadesh Darshan Scheme, as part of ‘Pradhan Mantri Janjatiya Unnat Gram Abhiyan’. The said intervention includes development of 1000 homestays with support of upto Rs.5 Lakh per unit (for new construction), up to Rs.3 Lakh (renovation) and Rs.5 Lakh for village community requirement.

 

 

This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in a written reply in Rajya Sabha today.

 

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Sunil Kumar Tiwari

tourism4pib[at]gmail[dot]com

 


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