Development and promotion of tourist destinations and products, including MICE tourism, is primarily the responsibility of the respective State Government/Union Territory (UT) Administration. However, as part of its on-going activities, the Ministry of Tourism regularly promotes India as a holistic tourism destination including MICE tourism through various mediums including social media and websites.

Ministry of Tourism identified MICE as one of the important segment of Tourism. Ministry has also formulated a National Strategy and Roadmap for MICE Industry to promote the growth of MICE industry in the country. The following Key pillars have been identified in the MICE strategy document:

 

i.          Institutional support for MICE

ii.         Developing Eco-system for MICE

iii.        Enhance competitiveness of Indian MICE industry

iv.         Enhance ease of doing business for MICE events

v.          Marketing India as a MICE destination

vi.        Skill development for MICE industry

 

This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in a written reply in Rajya Sabha today.

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Sunil Kumar Tiwari

tourism4pib[at]gmail[dot]com

(Release ID: 2150703)