Lok Sabha Speaker Om Birla on Wednesday launched the third phase of Suposhit Maa Abhiyan. Addressing the public at the function organized at the Police Parade Ground in Bundi, Shri Birla said that this campaign is dedicated to the empowerment of the mother power and protection of health of pregnant mothers and newborns. Shri Birla said that Suposhit Maa Abhiyan was launched with a vision of bringing change in the lives of weakest people in the society.

संसदीय क्षेत्र बून्दी में आज सुपोषित माँ अभियान के तृतीय चरण का शुभारंभ किया। गर्भवती महिलाओं और नवजात शिशुओं के पोषण एवं स्वास्थ्य संरक्षण के लिए प्रारंभ की गई यह पहल मातृ शक्ति के सम्मान और स्वस्थ समाज की नींव रखने का एक सामूहिक प्रयास है।#SuposhitMaaAbhiyaan#Bundi pic.twitter.com/eGpehlAKjg

— Om Birla (@ombirlakota) March 5, 2025

Mentioning that Suposhit Maa Abhiyan is not just a campaign, but it has also taken the form of a mass movement, Shri Birla said that if the mother is healthy, the child will be healthy and only a healthy child will build a strong society. This campaign is an attempt to lay the foundation of a healthy and self-reliant society by making the mother power aware, he added. Shri Birla noted that mother is not only a life-giver, but is also the epitome of compassion, affection and sacrifice. Taking care of their health is no less than worship. Our goal is to reach out to women of every needy family in the society and make them well-nourished, Shri Birla stressed.

इस अभियान के तहत गर्भवती महिलाओं को पोषणयुक्त आहार, आवश्यक दवाइयां और स्वास्थ्य सेवाएं प्रदान की जाएंगी। मुझे प्रसन्नता है कि गर्भवती महिलाओं के स्वास्थ्य सुरक्षा के साथ समाज में स्वास्थ्य जागरूकता बढ़ाने के ध्येय में हमें सफलता मिली है। सामाजिक कार्यकर्ताओं से अपील की गई कि वे… pic.twitter.com/IVg5wSj5cz

— Om Birla (@ombirlakota) March 5, 2025

In the programme, while giving the gift of development works in Bundi and Talera Panchayat Samiti areas, Shri Birla also inaugurated and laid the foundation stone of various development works worth Rs 17.13 crore.

Lok Sabha Speaker started the campaign by presenting nutrition kits to pregnant women. For the campaign, with the help of social workers, more than 1800 pregnant women from deprived families have been identified, who will be provided health check-up and consultation facilities along with free nutrition kits every month till delivery.

Health cards have also been made for continuous monitoring of the health of women. Through this, along with distribution of nutrition kits in the follow-up camp organized every month, doctors will be available to arrange various types of free health checkups and consultation to these women. Its report will be recorded in the health card, which will help in arranging follow-ups. Apart from the necessary precautions to be taken for health, these women will also be given basic information for proper care of the children.

5 successful years of the campaign

     Launch on 29 February 2020

     Start of the second phase on 17 May 2022

     Start of the third phase in Kota on 3 February

     Distribution of more than 1 lakh nutrition kits

     More than 18 thousand beneficiaries

     More than 800 distribution camps

     Increase in normal delivery

     Birth of healthy baby

     Increase in weight of pregnant women

     Significant reduction in maternal-infant mortality rate

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AM

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