In a significant move to expand the market outreach of tribal products, Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED), under the Ministry of Tribal Affairs, has entered into a strategic partnership with Tea Trunk, a house of finest Indian tea leaves and unique blends. A Memorandum of Understanding (MoU) was signed here on February 17, marking a pivotal step in ensuring the availability of tribal products in the mainstream retail market, catering to a much bigger customer base.

The MoU was signed in the presence of Union Minister of State for Tribal Affairs Shri Durgadas Uikey and Managing Director of TRIFED Shri Ashish Chatterjee during the ongoing flagship event ‘Aadi Mahotsav’, being held at Major Dhyan Chand National Stadium in the National Capital from 16 to 24 February 2025. The MoU was exchanged between TRIFED General Manager Shri Sandeep Pahalwan and Ms Snigdha Manchanda, Founder & CEO, Tea Trunk.

The primary objective of this collaboration is to boost the tribal economy by leveraging Tea Trunk's market presence and providing a wider choice of products to its existing customer base. This collaboration will ensure sustainable economic development for tribal producers and provide them with skill development and capacity-building opportunities.

The TRIFED has been organsing “Aadi Mahotsav – National Tribal Festival” to provide direct market access to the tribal master-craftsmen and women in large metros and State capitals. The theme of the festival is “A Celebration of the Spirit of Entrepreneurship, Tribal Craft, Culture, Cuisine and Commerce”, which represents the basic ethos of tribal life.

President of India Smt Droupadi Murmu had inaugurated the festival on February 16, 2025 in the august presence of Shri Jual Oram, Union Minister for Tribal Affairs; Shri Durga Das Uikey, MoS Tribal Affairs; Ms. Bansuri Swaraj, Member of Parliament, New Delhi.

About TRIFED:

* TRIFED is an organization under the Ministry of Tribal Affairs, Government of India, dedicated to the socio-economic development of tribal communities through the marketing development of tribal products.

About Tea Trunk:

* Tea Trunk is a premium tea brand based in Goa that sells unique blends of Indian tea leaves, spices, handicrafts, etc. It offers a myriad of teas such as detox and digestion, immunity boosting, calm and de-stressing, anti-ageing, weight loss, etc.

 

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