The Ministry of Information and Broadcasting today marked a significant milestone in the lead-up to the World Audio Visual & Entertainment Summit (WAVES) with the launch of major initiatives at the National Media Centre, New Delhi by Shri Ashwini Vaishnaw, Union Minister of Information & Broadcasting, Railways and Electronics & Information Technology and Sh. Gajendra Singh Shekhawat, Union Minister of Culture & Tourism. Speaking on the occasion, Union Minister of Culture and Tourism, Shri Gajendra Singh Shekhawat, described India as a vibrant crucible of storytellers, musicians, content creators, and religious diversity. "Our cultural heritage is not just a testament to our past but the backbone of our future on the global stage," Shri Shekhawat stated. To leverage this rich cultural tapestry, the Ministry of Information and Broadcasting has launched WAVES, a dynamic platform that aligns with Prime Minister Narendra Modi's vision of showcasing and economically empowering India's creative talents.

As India progresses in various sectors—economic, social, and technological—our cultural prowess remains our greatest asset. While expressing gratitude to the Ministry of I&B, he said that through WAVES India's cultural diversity will gain the global recognition it deserves, positioning the cultural creative economy as an integral part of the world's formal economy. This initiative underscores the pivotal role that WAVES will play in showcasing and enhancing India's cultural strength, providing a foundation for our creators to earn respect and recognition worldwide.

Echoing the Prime Minister’s vision, of establishing the World Audio Visual & Entertainment Summit (WAVES) as a summit of global repute, akin to the Davos Economic Forum, the Union Minister of Information and Broadcasting, mentioned that this effort is part of a broader strategy to highlight India’s creative economy, which is rich with tradition, storytelling, and cultural significance—elements of what is globally recognized as the 'Orange Economy.'

"Our rich culture, which once resonated in the halls of the Chicago World's Fair through Swami Vivekananda, is today being carried forward by our Prime Minister on the global stage, through initiatives like yoga, culture, creativity, and Ayurveda," stated Sh. Ashwini Vaishnaw. "WAVES is an extension of this effort, aiming to make India the global capital of the creator economy.", he added.

The Union Ministers launched WAVES Bazaar, 3 Create in India Challenges, WAVES Awards and also announced one more Challenge. The Union Minister of Information and Broadcasting also announced a new challenge aimed at promoting films that explore India’s rich tourism and cultural heritage. This initiative challenges filmmakers to delve deep into the nation’s vibrant cultural tapestry, showcasing it to both national and international audiences. These challenges aim to foster creativity, innovation, and global participation. Shri Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, Shri Arunish Chawla, Secretary, Ministry of Culture. Indian Filmmaker Shri Shekhar Kapur and Sh. Gaurav Dwivedi, CEO Prasar Bharati were also present at the launch.

For more details click- https://pib.gov.in/PressReleasePage.aspx?PRID=2096792

 

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Sunil Kumar Tiwari

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