Union Minister for Housing and Urban Affairs, Shri Manohar Lal today chaired a high-level meeting with senior officials from the Ministry of Housing and Urban Affairs to review the ongoing preparations for the upcoming Swachhata Hi Seva (SHS) campaign 2024.

The campaign, a nationwide cleanliness initiative, is set to take place over a fortnight, beginning on 17th September 2024, with several preparatory events and a curtain-raiser starting from 14th September.The campaign will culminate on 2nd October. This year marks a decade of commemorating the "Swachhata Hi Seva" campaign, an initiative that has been observed annually since its inception in 2014 in honor of Gandhi Jayanti.

During the meeting, the Minister emphasized the importance of active participation across all levels of government and the need to engage citizens nationwide. The Swachhata Hi Seva campaign is designed to mobilize crores of citizens through various activities. The campaign seeks to emphasis on promoting Swachhata as part of behavior: ‘Swabhav Swachhata, Sanskar Swachhata. The campaign comprises three key components: Jan Bhagidari (public participation), Achieving Cleanliness, and the Recognition of Safai Mitras, sanitation workers, and other stakeholders who have been integral to the program over the past decade.

 

 

The fortnight-long campaign will witness widespread participation from district administrations and state governments, ensuring a collaborative and coordinated approach towards cleanliness across the country. The Union Minister stressed that the success of this campaign depends on the collective efforts of every stakeholder, from government officials, NGOs, Corporates to ordinary citizens, in making India cleaner and healthier.

Shri Manohar Lal expressed confidence that the Swachhata Hi Seva campaign 2024 will significantly contribute to the Government’s ongoing mission to promote cleanliness and hygiene across India.

 

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Sushil Kumar

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