The CSIR-National Institute of Science Communication and Policy Research (NIScPR) hosted an Orientation Workshop in New Delhi today, empowering its Science Media Communication Cell (SMCC) with valuable insights from renowned experts. The workshop aimed to nurture the SMCC with effective strategies to communicate science and technology (S&T) information of Indian science to society and public at large.

Prof. Ranjana Aggarwal, Director, CSIR-NIScPR delivering an Opening remarks in the workshop

Director of CSIR-NIScPR Prof. Ranjana Aggarwal underscored the significance of leveraging electronic media for science communication, emphasizing its role in bridging the gap between scientific research and the public.

Shri Anjay Mishra, Program Producer at Doordarshan New Delhi, emphasized the efficacy of science programs on electronic media especially on television. He provided insights into techniques and tools to enhance the effectiveness and presentation of Science programs on electronic media. During his discussion, he expressed a commitment to incorporate SMCC products into Doordarshan's programming, highlighting their potential to significantly amplify the impact of dissemination efforts undertaken by SMCC.

Shri Mohan Sagoriya, Associate Editor, Electroniki Apke Liye’ (Bhopal) discussed about the precautions of popular science writing. He also provided a nice inputs how we should select S&T content for print media especially in a science magazine.

Shri Anjay Mishra (Doordarshan) elaborated the importance and nuances of communicating science in electronic media

Shri Mohan Sagoriya discussed precautions while disseminating S&T content in print media

The workshop, facilitated by SMCC, not only equipped participants with refined skills of science centric content creation-dissemination but also provided them with a profound understanding of visuals and video features that prove to be effective in the realm of science communication. The insights gained are expected to enhance SMCC's capabilities for more impactful and accessible communication of scientific information.

Dr. Manish Mohan Gore, Scientist, CSIR-NIScPR and Principal Investigator, SMCC, provided a brief outline about the mandate of SMCC, its key activities and purpose of the orientation workshop.

The Council of Scientific and Industrial Research - National Institute of Science Communication and Policy Research (CSIR-NIScPR) is dedicated to advancing science communication, evidence-based S&T policy research and promoting scientific awareness among the public. Through innovative initiatives and collaborative efforts, CSIR-NIScPR strives to bridge the gap between the scientific community and the general public. Science Media Communication Cell (SMCC) is a recent initiative of CSIR-NIScPR to disseminate S&T achievements of Indian laboratories through various media.

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