In an innovative step towards transforming LPG delivery experience, Bharat Petroleum Corporation Limited (BPCL) proudly announces the launch of "Pure for Sure". This initiative, inaugurated by the Honorable Minister of Petroleum and Natural Gas and Housing and Urban Affairs at IEW 2024 in Goa, aims to eradicate last-mile delivery inefficiencies and elevate customer satisfaction to unprecedented levels.

Expanding its distinctive "Pure for Sure" initiative from the Retail Business, BPCL is set to provide Quality & Quantity assurance in LPG cylinders directly at the customer's doorstep, a first-of-its-kind service in the nation. At the core of "Pure for Sure" in LPG lies its innovative tamper-proof seal, equipped with QR codes to ensure the integrity of the cylinder from the production plant to the customer's possession.

Upon scanning the intact QR code, customers will witness a distinctive Pure for Sure pop-up accompanied by a signature tune, displaying essential details such as the gross weight of the cylinder at the time of filling. This empowers customers to authenticate their cylinder before accepting delivery, ensuring transparency and trust. Should any tampering occur, the QR code becomes unscannable, preventing delivery and ensuring the safety of the product.

Mr. G. Krishnakumar, C&MD of BPCL, stated, "BPCL is proud to extend its Pure For Sure initiative, revolutionizing LPG service experience, bringing trust and assurance to our Bharatgas customers. This progress underscores our commitment to innovation and customer-centric solutions in the LPG delivery ecosystem.”

Director (Marketing) of BPCL highlighted, “Some of the age old issues in LPG ecosystem like enroute pilferage, visibility to customer on likely delivery time and choosing their own time for refill delivery are getting addressed. For our distributors, it offers services like AI based route optimiser, which would enhance its delivery efficiencies. We also intend to introduce deliverywomen in LPG ecosystem, since no one understands this commodity better than women”

Integrated with advanced features such as Delivery Notifications, Real-time Tracking, OTP-based Delivery, and Preferred Slot Booking, "Pure for Sure" promises an unparalleled service experience. Additionally, the initiative extends unique benefits to the distribution channel, empowering delivery personnel with optimized routes and transparent delivery ecosystems through a dedicated partner application.

With "Pure for Sure," BPCL reaffirms its dedication to customer service, ensuring the delivery of clean, efficient cooking fuel with uncompromised quality and quantity. This monumental leap marks a significant milestone in addressing longstanding challenges within the LPG ecosystem, promising a future of reliability and excellence.

About Bharat Petroleum Corporation Ltd. (BPCL):

Fortune Global 500 Company, Bharat Petroleum is the second largest Indian Oil Marketing Company and one of the integrated energy companies in India, engaged in refining of crude oil and marketing of petroleum products, with presence in the upstream and downstream sectors of the oil and gas industry. The company attained the coveted Maharatna status, joining the club of companies having greater operational & financial autonomy.

Bharat Petroleum’s Refineries at Mumbai, Kochi and Bina have a combined refining capacity of around 35.3 MMTPA. Its marketing infrastructure includes a network of installations, depots, energy stations, aviation service stations and LPG distributors. Its distribution network comprises over 21,000 Energy Stations, over 6,200 LPG distributorships, 525 Lubes distributorships, and 123 POL storage locations, 53 LPG Bottling Plants, 70 Aviation Service Stations, 4 Lube blending plants and 4 cross-country pipelines as on 30.09.2023.

Bharat Petroleum is integrating its strategy, investments, environmental and social ambitions to move towards a sustainable planet. The company has chalked out the plan to offer electric vehicle charging stations at around 7000 energy stations over next 5 years.

With a focus on sustainable solutions, the company is developing an ecosystem and a road-map to become a Net Zero Energy Company by 2040, in Scope 1 and Scope 2 emissions. Bharat Petroleum has been partnering communities by supporting several initiatives connected primarily in the areas of education, water conservation, skill development, health, community development, capacity building and employee volunteering. With ‘Energising Lives’ as its core purpose, Bharat Petroleum’s vision is to be an admired global energy company leveraging talent, innovation & technology.

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RKJ/M

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