The Department for Promotion of Industry & Internal Trade, Ministry of Commerce & Industry is hosting the largest Geographical Indication (GI) Pavilion in the India International Trade Fair at ITPO, Pragati Maidan from 14 to 27 November, 2023. The Pavilion was inaugurated by the Hon’ble Union Minister of State for Commerce and Industry, Shri Som Parkash on here today, the Janjatiya Gaurav Diwas, and laid the red carpet for public viewing.

The GI Pavilion is witnessing participation from more than 600 artisans from 28 States and Union Territories with more than 200 unique Geographical Indications (GIs) products from Agriculture to Food to Handicarfts and Handloom to cater the interests of every age group. GI products carry specific characteristics and possess qualities attributed to geographical origin.

Artisans from different tribes and women entrepreneurs have been given the centre stage for the presentation of their craft. Enthusiastic participation from artisans is making the GI Pavilion a confluence of cultural exchange and business opportunities.

In the Pavilion, live demonstration and portrayal of traditional artworks like Gond Painting, Warli painting, Pithora painting, Shamphee Lanphee, Sandur Lambani Embroidery, Odisha Pattachitra, etc. by   Padma Shri and National awardees give visitors a firsthand experience of India’s rich traditional and cultural soul.

To explore the day for young participants, pavilion has also placed Kids Play Zone with combination of physical and digital activity.

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