On January 14, 2025, on the auspicious occasion of Makar Sankranti, by 5:30pm over 3.5 crore devotees participated in the first 'Amrit Snan' (holy bath) at the confluence of the Ganga, Yamuna, and Saraswati rivers (Sangam), during the Maha Kumbh 2025. Uttar Pradesh Chief Minister Yogi Adityanath shared this information via his social media post, highlighting the event as a symbol of faith, unity, and cultural diversity.

The event attracted not only Indian devotees but also international participants from countries like the United States, France, Israel, Iran, and Portugal, who were deeply moved by Indian culture and spirituality.

To ensure the safety and well-being of the attendees, the administration deployed over 50,000 security personnel, including police, paramilitary forces, and local security staff. Additionally, 'Ganga Seva Doots' (Ganga service volunteers) were stationed at the ghats to maintain cleanliness by promptly removing offerings and other materials from the river.

A notable addition to this year's Kumbh was the celebration of Assam's traditional festival, Bhogali Bihu, within the mela premises. Assamese saints and devotees conducted traditional dances, hymns, and distributed rice-based delicacies, showcasing the rich cultural heritage of Northeast India.

The Maha Kumbh also featured various cultural programmes, with artists and devotees from different states presenting traditional dances and music, reflecting India's cultural diversity. The administration provided amenities such as free medical services, drinking water, and transportation to ensure a comfortable experience for all attendees.

The international participation and the grandeur of the event have significantly contributed to promoting India's cultural heritage on a global platform, enhancing the nation's cultural branding worldwide.

In summary, Maha Kumbh 2025 stands as a testament to faith, unity, and diversity, offering the world a glimpse into the magnificence of Indian culture and traditions.

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