Ministry of Communications
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Postal Life Insurance (PLI) Launches Direct Incentive Disbursement for Sales Force: A Transformational Step

Posted On: 07 AUG 2023 7:36PM by PIB Delhi

Postal Life Insurance (PLI), a distinguished name in the insurance sector since 1884, is taking a momentous leap forward in its customer-centric approach. Recognising the pivotal role of its sales force, the PLI is proud to introduce the pilot program for “Direct Incentive Disbursement” in the Delhi and Uttarakhand Circles.

The cornerstone of PLI's success has always been its sales staff, the driving force behind the department’s accomplishments. Their dedication profoundly influences PLI’s ability to acquire and retain clients, making them indispensable brand ambassadors. By delivering personalised services and cultivating strong client relationships, PLI’s agents consistently contribute to the growth of revenue.

In alignment with its unwavering commitment to continuous improvement, PLI is now unveiling a major enhancement to its agent incentive program.  Through the "Direct Incentive Disbursement” feature, agents will experience the seamless transfer of their hard-earned commissions from the previous month directly to their Post Office Savings Bank Accounts.

This groundbreaking initiative will impact around two lakh sales force members across the nation, including Gramin Dak Sevaks, Direct Agents, Field Officers, and Departmental Employees. With secure and instantaneous fund transfers, this streamlined process eradicates delays and the need for physical checks. By modernising the way incentives are distributed, the PLI aims to solidify its bond with agents and inspire a culture of excellence.

Key benefits of pilot program:

-Swift and Secure Transactions: Salesforce receive incentives directly in their POSB accounts.

-Convenience and Motivation: Salesforce can conveniently manage their funds, and immediate rewards drive optimal performance.

-Simplified Administration: Automated payouts reduce administrative costs, enabling a greater focus on delivering client service.

The unveiling of this initiative was graced by Shri Alok Sharma, Director General, Postal Services, Department of Posts, in the presence of the Member (PLI) & Chief General Manager (PLI). Chief Postmasters General of all Postal Circles also participated in this program through video conference.

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