To reflect on India's rich culinary heritage and understand the value and significance of what it can offer to the world in terms of taste, health, traditional knowledge, ingredients and recipes, MyGov, in collaboration with IHM, Pusa is launching ‘YUVA PRATIBHA - Culinary Talent Hunt’ tomorrow, May 12, 2023.

With an aim to create awareness and increase the production and consumption of millet, the year 2023 has been declared as the ‘International Year of the Millets’ by the United Nations, following a proposal by India, to position itself as a global hub for millet. Millets have been an integral part of our diet for centuries.

The purpose of this competition is to bring out the lost recipes and promote the culinary talents of young and aspiring chefs and home cooks. The fusion of millets in this competition provides a unique opportunity for participants to showcase their creativity and innovation in cooking with healthy and sustainable ingredients, promoting awareness about their versatility.

Aim & Objective:

• To promote culinary talent of Indian youth.
• To create awareness of the contribution of nutri-cereals (millets) for food security and nutrition.
• To promote national outreach of millets.
• To incorporate millets in food preparation.

How to Participate:

1. Log in to https://innovateindia.mygov.in/
2. The contest is open for the citizens of India within a age group of 18 to 40 years.
3. All entries must be submitted on the MyGov portal. Entries submitted through any other mode will not be considered for evaluation.
4. Dish/Recipe should be home cooked, wherein 50 per cent of the ingredients should be of millets.
5. Participants have to submit 3 photographs: (i) photo of the ingredients used; (ii) photo of the dish prepared and (iii) photo of the participant along with the dish.
6. Description of the Dish should be precise and clear with all the steps involved.
7. The contest will be available in Hindi & English.
8. One participant can participate only once in the contest.
9. Top 3 Winners will be announced in the Finale (Physical Event) in New Delhi.

Reward & Recognition:

• 1st Winner: ₹ 1,00,000/- + Trophy + Certificate
• 2nd Winner: ₹ 75,000/- + Trophy + Certificate
• 3rd Winner: ₹ 50,000/- + Trophy + Certificate
• Following 12 Contestants (in the final round) will be rewarded with a Cash Prize of ₹5,000 /- each

Mentorship: Top three Winners will be mentored by Executive Chefs for a period of one month with a mentorship stipend, if the winner’s city is different from the city of mentor.

MyGov is inviting citizens to come and participate in the contest and earn recognition on the National level. Visit https://innovateindia.mygov.in/culinary-challenge/ for more details.

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