Ministry of Textiles
azadi ka amrit mahotsav

E-Commerce portal dedicated to handloom & handicraft aims at making artisans & weavers self-reliant

Artisans and weavers can directly sell their items on the virtual store, shutting out middlemen

Union Textiles Minister, Shri Goyal launched the portal in Gujarat

Posted On: 24 APR 2023 5:30PM by PIB Delhi

To provide products from more than 35 Lakh Handloom weavers & 27 Lakh Handicraft artisans directly to the consumers while eliminating the middlemen, the Ministry of Textiles has developed an E-Commerce portal for handicrafts and handloom sector. Shri Piyush Goyal, Union Minister of Textiles, Consumer Affairs, Food and Public Distribution and Commerce and Industry launched the portal in Gujarat.

With the help of this virtual Indian store, the artisans will get remunerated fairly with no middlemen to manipulate prices and city dwelling urban Indians will get access to 100% authentic & best handcrafts products emerging straight from the heart of India.

Indiahandmade portal offers a wide range of products, including clothing, home decor, jewellery, accessories, and more. All their products are handmade by skilled artisans, and they pride themselves on offering unique and authentic pieces that showcase India's diverse cultural heritage.

Many of the products sold on the portal are made using eco-friendly and sustainable materials, making them a great choice for those who are conscious about their impact on the environment. Overall, it is a one-stop-shop for all things handmade in India and a great way to discover and support Indian artisans and their crafts.

The portal will also provide an opportunity to total 62 Lakh weavers and artisans become future e-entrepreneurs.

India is well-known for its rich cultural heritage and traditional crafts,    which include handloom and handicraft products.

Handloom refers to the process of weaving cloth using a manually operated loom, while handicrafts are items made by skilled artisans using traditional techniques.

Some of the salient features of the portal are:

  • An authentic Indian handloom & handicraft virtual store
  • Aroma of Indian timeless heritage at your fingertips
  • Free shipping with return options for hassle-free shopping
  • Safe and secure, multiple payment gateways for smooth transaction experience
  • Diverse variety of authentic sellers can register over this portal, namely, artisans, weavers, producer companies, SHGs cooperative societies etc.
  • Sellers enjoy higher profits with 0% commission
  • No intervention of middlemen thereby ensuring improvement in the dwindling situation of Indian craftsmen
  • Integration with multiple logistic partners for smooth order processing
  • Free handholding of sellers from registration till order fulfilment to ensure “ease of doing business.”
  • Artisans/Weavers will be directly connected to the buyers through a common platform.
  • Toll free customer support – 18001-216-216




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Read this release in: Urdu , Hindi , Punjabi