Posted On:
13 JUL 2026 7:46PM by PIB Chennai

The Bureau of Indian Standards (BIS) Chennai Branch Office, under the Ministry of Consumer Affairs, Food & Public Distribution, organized a Jewellers Awareness Programme in association with the Chennai Wholesale Jewellers Association on July 13, 2026, at Terapanth Bhavan, Sowcarpet. The event was attended by over 120 jewellery retailers, wholesalers, and trade representatives.
The programme was organized to create awareness regarding BIS Hallmarking requirements, compliance obligations, and the latest developments in hallmarking gold and silver jewellery. Delivering the welcome address, Shri S. D. Dayanand, Senior Director & Head, BIS Chennai Branch Office, highlighted that digital initiatives like the Hallmark Unique Identification (HUID) system, automatic weight capture, and the Transfer HUID facility have significantly strengthened end-to-end traceability. He added that BIS is automating various equipment at assaying and hallmarking centres with the Manak Online portal to enhance accuracy.

Shri Akshay Kaushik, Joint Director, BIS Chennai Branch Office, delivered a technical presentation explaining the provisions of the BIS Hallmarking Scheme, HUID-based hallmarking, registration procedures, and digital services on the e-BIS portal. During the event, representatives of the Chennai Wholesale Jewellers Association were felicitated for their continued support. BIS officials concluded the session with an interactive open house discussion, advising stakeholders and consumers to use the 'BIS Care App' to verify the authenticity of hallmarked jewellery, ISI mark licences, and compulsory registrations.
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SS/KR