Kochi, November 7, 2025:
The Rejection Rate of Cardamom Exported from India is only 0.5%, says Spices Board, said Dr A B Rema Shree, Director, Spices Board today. She was speaking at the Inter-Media Publicity Coordination Committee (IMPCC) meeting, organised at the Spices Board Headquarters, Kochi. Smt. Rema Shree added that Spices Board aims at exporting clean and safe spices, ensuring food safety measures.

 

In her welcome address, Smt. P. Hemalatha, IAS, Secretary of the Spices Board, underlined that public communication is a powerful tool of governance and must be undertaken regularly. She noted that the IMPCC meeting provides an excellent opportunity for government departments to showcase their initiatives, learn from each other’s best practices, and identify avenues for collaboration and improvement.

 

In the meeting, the Spices Board highlighted its ongoing efforts towards export promotion and the implementation of several schemes for farmers and producers. The Board also briefed the participants on the activities of the Codex Committee on Spices and Culinary Herbs (CCSCH), hosted by the Spices Board, which develops global standards for spices and culinary herbs. The Board further talked about International Pepper Conference, aimed at strengthening India’s leadership in the global spice trade.

An official from the Central Industrial Security Force (CISF) shared details about the organisation’s new initiatives, including plans to venture into cyber security and the establishment of the first-ever Drone Training Academy in Rajasthan. The BSNL representative presented details of the new and attractive schemes being offered by the organisation to enhance customer services and digital connectivity.

 

Representatives from various Central Government organisations participated in the meeting they also shared details of their outreach initiatives, including activities organised during the Swachh Bharat Mission and Vigilance Awareness Week.

In his concluding address, Shri V. Palanichamy, Additional Director General (ADG), briefed the participants about the functioning of media organisations and spoke about the tremendous influence of algorithms on daily life. He urged everyone to remain vigilant against fake news, emphasising the importance of responsible communication in the digital era.

About IMPCC
The IMPCC serves as a vital platform for coordination among the publicity and outreach wings of Central Government departments, ensuring effective dissemination of information about government schemes and programmes to the public.

 

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