As part of the observance of Swachhata Hi Seva 2025 and the nationwide celebration of Swachh Bharat Diwas on the birth anniversary of Mahatma Gandhi, Indiatourism Chennai (Ministry of Tourism, Government of India), in partnership with the Tamil Nadu Chapter of the Association of Domestic Tour Operators of India (ADTOI), organized a special Cleaning Drive at Marina Beach, Chennai on 2nd October 2025 from 7:00 AM to 8:00 AM.

The event also marked the Closing Ceremony of Seva Parv & Swachhata Pakhwada and was conducted under the framework of the Special Campaign 5.0 of the Government of India

Marina Beach, one of the most iconic tourist attractions in Chennai, witnesses huge footfalls of both locals and tourists every day. To preserve its natural beauty and ensure a pleasant experience for visitors, the lawns along the Labour Statue and the beach stretch adjacent to the MGR Memorial were taken up for intensive cleaning during the drive.

 

The initiative saw active participation from 20 members of ADTOI Tamil Nadu Chapter, along with officials and staff of Indiatourism Chennai. As a mark of respect and appreciation, the conservancy workers engaged in cleaning the beach were honored and presented with breakfast by Shri D. Venkatesan, Regional Director (South), Indiatourism Chennai.

The event successfully reinforced the Ministry of Tourism’s continued commitment to the Swachh Bharat Mission while promoting public participation, environmental awareness, and dignity of labor.

 

 

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