Ministry of Tourism
Promotion of Tourism Under MDA Scheme
Posted On:
31 JUL 2025 4:16PM by PIB Delhi
The Ministry of Tourism extends financial assistance to the approved tourism service provider (TSPs) across the country for undertaking promotion and marketing of tourism to the country from the overseas markets, under the Marketing Development Assistance (MDA) Scheme. The Scheme is under review to align with the evolving requirements of the industry.
Ministry of Tourism promotes India as a holistic destination in the tourism generating markets to promote various Indian tourism products and destinations of the country. To enhance the visibility of brand ‘Incredible India’ in the overseas markets, the Ministry participated in various international travel trade exhibitions, fairs and events. In 2024-25, Ministry of Tourism participated in different international trade events including Arabian Travel Mart in United Arab Emirates, IMEX in Germany, Pacific Asia Travel Association (PATA) Travel Mart in Thailand, World Tourism Mart in United Kingdom, Internationale Tourismus Börse in Germany and Feria Internacional de Turismo (FITUR) in Spain.
The State-wise and UT-wise details of Foreign Tourist Visits (FTVs) visiting India during the last three years may be seen at Annexure.
No financial assistance was extended to any of the State Governments/UT Administrations under the MDA scheme during the last three years.
This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in a written reply in Rajya Sabha today.
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Sunil Kumar Tiwari
tourism4pib[at]gmail[dot]com
ANNEXURE
State/UT-wise Data on Foreign Tourist Visits (FTVs) in India during 2022, 2023 and 2024 is given below:
S. No.
|
State/UT
|
2022
|
2023
|
2024 (P)
|
1
|
Andaman & Nicobar Islands
|
4,461
|
9,025
|
11,497
|
2
|
Andhra Pradesh
|
1,65,845
|
60,426
|
2,62,431
|
3
|
Arunachal Pradesh ($)
|
1,055
|
3,816
|
4,210
|
4
|
Assam
|
9,001
|
23,818
|
27,170
|
5
|
Bihar
|
86,829
|
5,46,576
|
7,36,720
|
6
|
Chandigarh
|
28,439
|
31,498
|
39,058
|
7
|
Chhattisgarh
|
238
|
953
|
3,485
|
8
|
Dadra & Nagar Haveli and Daman & Diu
|
1,791
|
4,049
|
2,626
|
9
|
Delhi*
|
8,15,713
|
18,28,116
|
19,99,410
|
10
|
Goa
|
1,74,799
|
4,52,692
|
4,67,911
|
11
|
Gujarat
|
17,77,215
|
28,06,871
|
22,74,477
|
12
|
Haryana
|
2,439
|
1,346
|
1,265
|
13
|
Himachal Pradesh
|
29,333
|
62,806
|
82,765
|
14
|
Jammu & Kashmir
|
19,985
|
55,337
|
65,452
|
15
|
Jharkhand
|
1,92,319
|
1,89,261
|
45,273
|
16
|
Karnataka
|
1,28,520
|
4,09,333
|
4,85,204
|
17
|
Kerala
|
3,45,549
|
6,49,057
|
7,38,374
|
18
|
Ladakh ($)
|
21,259
|
36,315
|
39,704
|
19
|
Lakshadweep
|
125
|
755
|
898
|
20
|
Madhya Pradesh
|
2,04,454
|
1,82,685
|
1,67,535
|
21
|
Maharashtra*
|
15,11,623
|
33,87,739
|
37,05,170
|
22
|
Manipur
|
3,908
|
3,668
|
2,518
|
23
|
Meghalaya
|
7,774
|
19,973
|
20,023
|
24
|
Mizoram ($)
|
2,611
|
3,884
|
5,911
|
25
|
Nagaland
|
2,923
|
4,725
|
5,623
|
26
|
Odisha
|
22,121
|
45,173
|
53,392
|
27
|
Puducherry
|
S862
|
31,214
|
17,819
|
28
|
Punjab
|
3,29,458
|
7,41,734
|
5,41,784
|
29
|
Rajasthan
|
3,96,684
|
16,99,869
|
20,72,407
|
30
|
Sikkim
|
68,645
|
93,908
|
84,820
|
31
|
Tamil Nadu
|
4,07,126
|
11,74,899
|
11,61,302
|
32
|
Telangana
|
68,401
|
1,60,912
|
1,55,313
|
33
|
Tripura
|
8,493
|
66,708
|
1,02,624
|
34
|
Uttar Pradesh
|
6,48,986
|
16,01,503
|
23,64,996
|
35
|
Uttrakhand ($)
|
61,561
|
1,48,412
|
1,76,408
|
36
|
West Bengal
|
10,37,017
|
27,06,942
|
31,24,462
|
|
Grand Total
|
85,87,562
|
1,92,45,998
|
2,10,50,037
|
Source: States/UTs Tourism Department
*: Estimated Data
$: Revised figure
(P): Provisional
(Release ID: 2150717)
|