Ministry of Tourism
azadi ka amrit mahotsav

Promotion of Tourism Under MDA Scheme

Posted On: 31 JUL 2025 4:16PM by PIB Delhi

The Ministry of Tourism extends financial assistance to the approved tourism service provider (TSPs) across the country for undertaking promotion and marketing of tourism to the country from the overseas markets, under the Marketing Development Assistance (MDA) Scheme. The Scheme is under review to align with the evolving requirements of the industry.

Ministry of Tourism promotes India as a holistic destination in the tourism generating markets to promote various Indian tourism products and destinations of the country. To enhance the visibility of brand ‘Incredible India’ in the overseas markets, the Ministry participated in various international travel trade exhibitions, fairs and events. In 2024-25, Ministry of Tourism participated in different international trade events including Arabian Travel Mart in United Arab Emirates, IMEX in Germany, Pacific Asia Travel Association (PATA) Travel Mart in Thailand, World Tourism Mart in United Kingdom, Internationale Tourismus Börse in Germany and Feria Internacional de Turismo (FITUR) in Spain.

The State-wise and UT-wise details of Foreign Tourist Visits (FTVs) visiting India during the last three years may be seen at Annexure.

No financial assistance was extended to any of the State Governments/UT Administrations under the MDA scheme during the last three years.

This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in a written reply in Rajya Sabha today.

****

Sunil Kumar Tiwari

tourism4pib[at]gmail[dot]com

ANNEXURE

State/UT-wise Data on Foreign Tourist Visits (FTVs) in India during 2022, 2023 and 2024 is given below:

S. No.

State/UT

2022

2023

2024 (P)

1

Andaman & Nicobar Islands

4,461

9,025

11,497

2

Andhra Pradesh

1,65,845

60,426

2,62,431

3

Arunachal Pradesh ($)

1,055

3,816

4,210

4

Assam

9,001

23,818

27,170

5

Bihar

86,829

5,46,576

7,36,720

6

Chandigarh

28,439

31,498

39,058

7

Chhattisgarh

238

953

3,485

8

Dadra & Nagar Haveli and Daman & Diu

1,791

4,049

2,626

9

Delhi*

8,15,713

18,28,116

19,99,410

10

Goa

1,74,799

4,52,692

4,67,911

11

Gujarat

17,77,215

28,06,871

22,74,477

12

Haryana

2,439

1,346

1,265

13

Himachal Pradesh

29,333

62,806

82,765

14

Jammu & Kashmir

19,985

55,337

65,452

15

Jharkhand

1,92,319

1,89,261

45,273

16

Karnataka

1,28,520

4,09,333

4,85,204

17

Kerala

3,45,549

6,49,057

7,38,374

18

Ladakh ($)

21,259

36,315

39,704

19

Lakshadweep

125

755

898

20

Madhya Pradesh

2,04,454

1,82,685

1,67,535

21

Maharashtra*

15,11,623

33,87,739

37,05,170

22

Manipur

3,908

3,668

2,518

23

Meghalaya

7,774

19,973

20,023

24

Mizoram ($)

2,611

3,884

5,911

25

Nagaland

2,923

4,725

5,623

26

Odisha

22,121

45,173

53,392

27

Puducherry

S862

31,214

17,819

28

Punjab

3,29,458

7,41,734

5,41,784

29

Rajasthan

3,96,684

16,99,869

20,72,407

30

Sikkim

68,645

93,908

84,820

31

Tamil Nadu

4,07,126

11,74,899

11,61,302

32

Telangana

68,401

1,60,912

1,55,313

33

Tripura

8,493

66,708

1,02,624

34

Uttar Pradesh

6,48,986

16,01,503

23,64,996

35

Uttrakhand ($)

61,561

1,48,412

1,76,408

36

West Bengal

10,37,017

27,06,942

31,24,462

 

Grand Total

85,87,562

1,92,45,998

2,10,50,037

Source: States/UTs Tourism Department       

*: Estimated Data      

$: Revised figure

(P): Provisional


(Release ID: 2150717)
Read this release in: Urdu , Hindi