Waves OTT, a rapidly expanding Over-The-Top (OTT) content platform, has marked remarkable growth across key performance metrics, solidifying its position in the competitive digital streaming space. This WAVES OTT platform has been described as a game-changer for Indian entertainment, combining innovation with cultural preservation under the tagline “Waves- Family Entertainment Ki Nayi Lehar.”

As India's national public broadcaster, Prasar Bharati has consistently endeavoured to evolve with the changing media landscape. The introduction of the WAVE platform is a testament to this commitment, aiming to bridge the rich legacy of Doordarshan and Akashvani with the dynamic demands of today's digital audience, N L Chauhan, DDG, All India Radio says.

The content available on Waves will be spread across 10 genres of infotainment and it will include old classic shows such as Ramayan, Mahabharat, Shaktimaan, and Hum Log to name a few. Prasar Bharati’s this WAVE OTT platform, will also provide video on demand, free-to-play gaming, radio streaming, live TV streaming, 65 live channels, several in-app integrations for video and gaming content, and online shopping through Open Network for Digital Commerce (ONDC) supported Government’s e-commerce platform.

Additionally, Waves will also offers its platform to content creators such as National Creator Awardees like Kamiya Jani, RJ Raunac, and Shraddha Sharma to name a few and live stream events such as Prabhu Shriram Lalla Aarti live from Ayodhya and the monthly Mann ki Baat by Prime Minister Narendra Modi.

Platform Performance and User Engagement:

Waves OTT has achieved a total of over 2 million downloads across platforms, with Android emerging as the leading source with 1.9 million downloads, followed by iOS, Android TV, Firestick, Jio TV and Apple TV. The platform reports an impressive 640,000 active users, with daily user engagement on the rise, indicating strong content resonance and a loyal viewership.

Content Spectrum and Diversity:

Waves OTT offers a wide-ranging content library spanning 9,295 eBooks and journals, 1,856 movies, and 590 shows. It supports 80+ genres, including popular categories like entertainment, educational, news, drama, mythology, literature, dance, and travel — catering to the varied interests of its global audience.

International Footprint:

With users in 181 countries, Waves OTT has established a robust international presence. While India remains the leading market with over 4.2 million user visits, significant traction has been recorded in the USA, UK, UAE, Australia, France, and Belgium, underscoring its growing popularity across diverse regions.

Multilingual Accessibility:

To ensure content accessibility for a broad audience, the platform supports 10 app interface languages, which includes Hindi, English, Bengali, Marathi, Kannada, Malayalam, Telugu, Tamil, Gujarati and Punjabi. And offers content in 26 languages, reinforcing its commitment to inclusivity and regional outreach.

Future Roadmap:

Looking ahead, Waves OTT aims to enhance genre diversity, broaden language support, and expand its content categories, further strengthening its appeal and accessibility for users around the world.

Prasar Bharti's Waves Subscription Plans:

Prasar Bharti's Waves offers three subscription plans to the interested people. Here are all the details:

• Platinum Plan: This plan costs Rs. 999/- a year and it offers Ultra HD streaming along with unlimited access to all content with support for up to four devices. Adds free download facility is available in this plan.
• Diamond Plan: This plan costs Rs. 350/- a year and it offers access to limited content, which includes movies, radio and live TV in HD quality on up to two devices. Download facility with adds is available in this plan.
• Gold Plan: This plan costs Rs. 30/- a month and it offers live TV and radio access in SD quality on a single device. No download facility is available in this plan.

This platform is not just a digital venture but a movement to rejuvenate our cultural narratives and present them through modern mediums. By combining nostalgia with contemporary content, WAVES aspires to be a holistic entertainment destination for every Indian.

The platform also integrates social awareness campaigns, such as a cybersecurity initiative in collaboration with CDAC, making Waves more than just an entertainment app.

AP/IJ/GP/JD

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