The Department for Promotion of Industry and Internal Trade (DPIIT) and The Estée Lauder Companies Inc. (ELC) have signed a Memorandum of Understanding (MoU) to foster innovation and entrepreneurship in India’s rapidly growing beauty and personal care industry. This partnership aims to strengthen India’s startup ecosystem and provide emerging beauty brands with essential resources and support.

This collaboration will integrate Startup India’s national platform with ELC’s flagship entrepreneurial program, BEAUTY&YOU India. The initiative will provide startups with funding, mentorship, industry insights, and access to a global network of beauty experts. Additionally, ELC announced an expansion of BEAUTY&YOU India, introducing a new category dedicated to supporting women-founded startups.

Speaking on the occasion, Joint Secretary, DPIIT, Shri Sanjiv, said, “India’s beauty industry is undergoing a major transformation, and collaborations like this play a pivotal role in fostering innovation and entrepreneurship. We are excited to work with The Estée Lauder Companies to create new opportunities for emerging beauty brands in India.”

General Manager, The Estée Lauder Companies India, Mr. Rohan Vaziralli, added, “Through BEAUTY&YOU India, ELC has established a record of supporting founders and innovations that are shaping the future of beauty in India. We are proud to add a dedicated category for female-founded startups, which reflects our longstanding mission to promote women’s advancement and leadership in our business, industry, and communities in India.”

The MoU was signed by Director, DPIIT, Dr. Sumeet Jarangal, and General Manager, The Estée Lauder Companies India, Mr. Rohan Vaziralli, in the presence of senior officials from both organizations.

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Abhishek Dayal/ Abhijith Narayanan/ Ishita Biswas

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