In a significant move to transcend from B2C to B2B approach for tribal marketing, Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED), under the Ministry of Tribal Affairs, has entered into a strategic partnership with NIFT, and HPMC to facilitate tribal businesses. To take it forward, Memoranda of Understanding (MoUs) were signed on 24^th February in New Delhi, marking a pivotal step in facilitating the implementation of the B2B approach and augmentation of the tribal product market.

The MoUs were signed in the presence of Managing Director of TRIFED Shri Ashish Chatterjee and NIFT Director General Ms Tanu Kashyap during the ongoing flagship event ‘Aadi Mahotsav’, held at Major Dhyan Chand National Stadium in the National Capital from 16 to 24 February 2025. The NIFT MoU was signed and exchanged between TRIFED General Manager Shri Sandeep Pahalwan and NIFT Director Head Office Mr Gaurav Mishra.  The HPMC MoU was signed and exchanged between TRIFED General Manager Ms Mamta Sharma and HPMC General Manager Shri Sunny Sharma.

The principal objective of the MoU with NIFT is to facilitate the product curation and design development of the handloom and handicraft products of the tribal artisans. The HPMC will assist in augmenting technology and tertiary processing of horticulture and minor forest products.

President of India Smt Droupadi Murmu had inaugurated the festival on February 16, 2025, in the august presence of Shri Jual Oram, Union Minister for Tribal Affairs; Shri Durga Das Uikey, MoS Tribal Affairs and Ms Bansuri Swaraj, Member of Parliament.

About TRIFED:

* TRIFED is an organization under the Ministry of Tribal Affairs, Government of India, dedicated to the socio-economic development of tribal communities through the marketing development of tribal products.

About NIFT:

*NIFT typically refers to the National Institute of Fashion Technology, which is a premier fashion institute in India. Established in 1986, NIFT offers undergraduate, postgraduate, and doctoral programs in various fields related to fashion, design, technology, and management. The institute is known for its comprehensive curriculum, which combines creative design, technical expertise, and managerial skills.

About HPMC:

*Himachal Pradesh Horticulture Produce Marketing and Processing Corporation Ltd (HPMC) is a state government undertaking established to support the horticulture sector in Himachal Pradesh, India. Founded in 1974, the corporation aims to facilitate the marketing and processing of horticultural produce from the region, which is known for its diverse range of fruits and vegetables.

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Pawan Singh Faujdar/Divyanshu Kumar

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