Union Minister for Rural Development Shri Shivraj Singh Chouhan will inaugurate the Saras Aajeevika Mela at Noida Haat, Sector 33 A, Noida, Uttar Pradesh tomorrow. Saras Aajeevika Mela 2025 is being organized from 21^st February to 10th March 2025, primarily to showcase the craft and arts of rural India. For the 5^th time, the famous Saras Aajeevika Mela 2025 is being organized by the Ministry of Rural Development with the support of the National Institute of Rural Development and Panchayati Raj (NIRDPR) with the theme of tradition, art, and culture and “Developing Export Potential of Lakhpati SHG Didis”. On this special occasion, Ministers of State for Rural Development Dr. Chandra Sekhar Pemmasani and Shri Kamlesh Paswan will also be present.

Visitors are enjoying various products made by Self Help Groups (SHGs) from 30 States. Handloom, Handicrafts & Natural Food Products made by SHGs are showcased on 200 Stalls for exhibition and sale. Besides, 25 Live Food Stalls from 20 States are also showcasing their ethnic cuisines and delicious food items at Noida Haat. Around 450 SHG Members across the country are participating in this Saras Aajeevika Mela.

The Saras Aajeevika Mela 2025 is featuring excellent displays of various state handlooms, sarees, and dress materials. These include: Andhra Pradesh’s Kalamkari, Assam’s Mekhla Chador, Bihar’s Cotton and Silk, Chhattisgarh’s Kosa Saree, Gujarat’s Bharat Gunthan and Patchwork, Jharkhand’s Tasar Silk and Cotton, Chanderi and Bagh Print from Madhya Pradesh, Eri Products from Meghalaya, Tasar and Bandha from Odisha, Kanchipuram from Tamil Nadu, Pochampally from Telangana, Pashmina from Uttarakhand, Kantha, Batik Print, Tant, and Baluchari from West Bengal. Handicrafts, jewellery, and home decor products from various states are also showcased in Mela. Additionally, natural food products such as ginger, tea, lentils, coffee, papad, apple jam, and pickles are available at food stalls.

Arrangements for Senior Citizen, Kids Zone and Mother’s Care are made in SARAS Mela. Visitors are also enjoying a variety of cultural programs every day during the SARAS Mela. A dedicated Export Promotion Pavilion is placed in the SARAS Mela Premises at Noida Haat for Development of Export Potential of SHG Didis.

This initiative, started by the Ministry of Rural Development, aims to help artisans and craftsmen to promote their livelihoods and inclusive growth. This will promote the vision of Prime Minister Shri Narendra Modi ‘Vocal for Local’ campaign and ‘Viksit Bharat by 2047’.

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MG/RN/KSR

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