The Tribal Co-operative Marketing Development Federation of India Limited (TRIFED), under the Ministry of Tribal Affairs, is set to organize the prestigious Aadi Mahotsav 2025 from February 16-24, 2025, at Major Dhyan Chand National Stadium New Delhi. The festival aims to celebrate and showcase the vibrant culture, heritage, and economic potential of India’s tribal communities.

The Hon’ble President of India, Smt. Droupadi Murmu, will grace the inauguration ceremony as the Chief Guest, marking the commencement of this grand event. The festival will bring together over 600 tribal artisans, 500 performing artists, and 25 tribal food stalls, representing the diverse traditions of more than 30 states and Union Territories.

Hon’ble Tribal Affairs Minister, Shri Jual Oram, who has been personally reviewing the preparations, stated, "Aadi Mahotsav is not just an event; it is a initiative empower tribal communities by providing them with an extensive marketplace. This festival ensures the promotion of tribal products, bridging the gap between traditional art forms and modern consumers."

Hon’ble Minister of State for Tribal Affairs, Shri Durga Das  Uikey, expressed his enthusiasm about the festival’s impact, saying, "The Aadi Mahotsav strengthens the livelihoods of tribal artisans by facilitating access to national and international markets. We are committed to expanding these opportunities for our tribal entrepreneurs."

Secretary, Tribal Affairs, Shri Vibhu Nayar, emphasized TRIFED’s dedication to ensuring the success of the event: "The meticulous preparations undertaken for Aadi Mahotsav 2025 reflects our commitment to uplifting tribal artisans. With strategic partnerships, technological interventions, and enhanced marketing avenues, this year’s event is poised to be one of the most impactful yet."

Managing Director, TRIFED, Shri Ashish Chatterjee, highlighted the festival’s significance, stating, "Aadi Mahotsav is a platform to showcase the incredible art, culture, heritage, and cuisines of our tribal communities. I urge everyone to come and experience the rich traditions and craftsmanship of India’s indigenous artisans while supporting their livelihoods."

Key Highlights of Aadi Mahotsav 2025:

• Live demonstrations by tribal artisans from various states
• Collaboration with 20 Public Sector Undertakings (PSUs) and 35 training institutes
• Signing of over 25 MoUs with design institutes and corporate houses
• State and International pavilions showcasing unique tribal crafts
• Brand integration on eight major e-commerce platforms
• Delegations from  from Sri Lanka and Indonesia
• Partnership with IFCA for digital onboarding of tribal culinary items
• MoU with NEST for training and capacity building in Eklavya Model Residential Schools (EMRS)
• MoU with HPMC for value addition to minor forest products like Mahua

The festival is a significant initiative under TRIFED’s mission to create sustainable livelihood opportunities for India’s tribal communities. Through retail marketing initiatives, digital platforms, and international collaborations, TRIFED continues to enhance the market reach and economic potential of tribal enterprises.

Aadi Mahotsav 2025 is expected to attract a large audience, including government officials, corporate leaders, and the general public, as they  witness and support the extraordinary craftsmanship and talent of India’s tribal artisans.

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