In order to position India as a premier global tourist destination, boost & promote tourism in India during Amrit Kaal enhancing infrastructure, and delivering an improved travel experience for domestic and international visitors, Ministry of Tourism has taken the following initiatives: -

 

• The Ministry of Tourism undertakes several promotional activities in potential international & domestic markets to promote various tourism destinations and products of the country in holistic manner. This includes release of media campaigns, social media promotions, webinars, participation & support to promotional events, dissemination of information and engagement through website etc. In addition, Indian Missions overseas also undertake various promotional activities to attract more global travellers to various tourist destinations of the country.

 

• Ministry of Tourism launched the Incredible India Content Hub on the revamped Incredible India digital portal which is a comprehensive digital repository, featuring a rich collection of high-quality images, films, brochures, and newsletters related to tourism in India. This repository is intended for the use of a diverse range of stakeholders, including tour operators, journalists, students, researchers, film makers, authors, influencers, content creators, government officials and ambassadors.

 

• The Ministry of Tourism under the schemes of ‘Swadesh Darshan’, National Mission on Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive (PRASHAD)’ and ‘Assistance to Central Agencies for Tourism Infrastructure Development’ provides financial assistance to State Governments/Union Territory Administrations/Central Agencies for the development of tourism related infrastructure and facilities at various tourism destinations in the country.

 

• Ministry has revamped Swadesh Darshan Scheme as Swadesh Darshan 2.0 (SD2.0) with the objective to develop sustainable and responsible destinations following a destination centric approach.

 

• Under ‘Scheme for Special Assistance to States/Union Territories for Capital Investment (SASCI)’ Government of India has recently sanctioned 40 Projects in the country for Rs.3295.76 Crore.

 

• Ministry of Tourism has been providing financial assistance to State Governments/UT Administrations for organising fairs/festivals and tourism related events.

 

• Ministry is conducting Programmes under the ‘Capacity Building for Service Providers’ (CBSP) Scheme to train and upgrade manpower to provide better service standards.

 

• To enhance the overall experience of tourists by making available a pool of local, trained professionals at tourist sites across the country, Ministry launched the Incredible India Tourist Facilitator (IITF) Certification Programme – a Pan-India online learning program.

 

• With a view to provide enhanced amenities and facilities for tourists, projects for joint development of tourist amenities at 22 railway stations by the Ministry of Railways (MoR) and Ministry of Tourism were sanctioned on cost sharing basis.

 

• Ministry of Tourism works closely with Ministry of Road Transport and Highways/National Highway Authority of India for improving road connectivity to tourist destinations, iconic sites and UNESCO World Heritage sites. Ministry of Tourism also coordinates with Ministry of Civil Aviation for improving the air connectivity to important tourist destination and to lesser known/new destinations with high potential.

 

This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in a written reply in Rajya Sabha today.

 

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Sunil Kumar Tiwari

Tourism4pib[at]gmail[dot]com

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