NIFT Gandhinagar successfully conducting the Special Campaign 4.0 – Swachhta Hi Seva (SHS) from September 17 to October 2, 2024, under the leadership of Prof. Dr. Sameer Sood, Director of NIFT Gandhinagar. The campaign commenced with a Swachhta Pledge, where students, staff, and faculty vowed to maintain a cleaner environment. The campaign emphasized cleanliness and sustainability both on and around the campus.

Prof. Dr. Sameer Sood highlighted the importance of the Safai Mitra Suraksha Shivir, scheduled for September 24, 2024, to honor sanitation workers and promote their health safety.

As part of the campaign, NIFT Gandhinagar organized the THRIFT SWAP Store, an innovative initiative by students from the Environment Club, in support of the Swachh Bharat Abhiyan. This student-driven clothing swap encouraged participants to exchange unused clothing, reducing waste and promoting the circular economy. By fostering mindful consumption and offering a fun, eco-friendly way to declutter, the THRIFT SWAP Store helped build community connections while championing sustainability in fashion.

NIFT Gandhinagar planted saplings as part of the "Ek Ped Maa Ke Naam" campaign, inspired by Prime Minister Narendra Modi's World Environment Day campaign, to promote environmental conservation and celebrate motherhood by planting trees in her name.

Physical cleanliness was addressed through the identification of neglected garbage points, followed by a comprehensive cleaning drive. A separate initiative focused on removing plastic waste from the perimeter, hostel, and academic blocks. Creative recycling was promoted through the transformation of waste materials into artistic installations.

The campaign will concluded in a celebration of Swachh Bharat Divas, during which Safai Mitras will be honored. Exceptional efforts by individuals and teams will be acknowledged with awards, highlighting the campaign’s success in advancing cleanliness and sustainability initiatives.

AP/GP/JD

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