Reserve Bank of India (RBI) has been conducting Financial Literacy Week (FLW) every year since 2016 to propagate financial education messages on relevant themes including “MSMEs”, “Credit Discipline and Credit from Formal Institutions” and “Digital Financial Literacy” and so on.

The theme for this year’s Financial Literacy Week to be observed during February 13 - 17, 2023 is “Good Financial Behaviour, Your Saviour”, with emphasis on “Saving, planning, and budgeting” and “Prudent use of digital financial services” which aligns with overall strategic objectives of the National Strategy for Financial Education: 2020-2025.

On the occasion, Reserve Bank of India, Ahmedabad Regional Office organised a function at Rajkot where Shri M K Jain, Deputy Governor, RBI, inaugurated the Financial Literacy Week, released the Messages and unveiled the Financial Literacy Posters carrying the theme of FLW 2023. Senior bankers of the state, senior officials of other Regulators including NABARD & SIDBI and from the State Government attended the function. Addressing the gathering, Shri Jain exhorted all the stakeholders to make a difference in the lives of people by spreading the messages of financial awareness.”

Banks have been advised to disseminate information and create awareness among their customers and the public on the above theme by displaying posters that have been developed by RBI on their websites, ATMs, mobile applications, and digital display boards deployed in their branches.

RBI shall be undertaking a centralized mass media campaign during the month of February this year to broadcast essential financial awareness messages on the theme and the Regional Offices of RBI will also be spearheading financial literacy camps. Towards this end, efforts from various stakeholders in encouraging the circulation of the theme and messages are also solicited.

YP/GP

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