The Ministry of Tourism, Government of India has two schemes for the promotion of Tourism. These are:

 

1. Domestic Promotion and Publicity including Hospitality for promotion of Domestic Tourism.
2.   Restructured Scheme of Overseas Promotion and Publicity including Marketing Development Assistance to promote Indian tourism in Overseas Markets.

Under these schemes, the Ministry of Tourism, as part of its on-going activities, annually releases print, electronic, online and outdoor media campaigns in the international and domestic markets, under the Incredible India brand-line, to promote various tourism destinations and products of the country. Promotions are also undertaken through the Social Media accounts and website of the Ministry. In addition, the Indiatourism Offices in India and overseas disseminate information and undertake various promotional activities with the objective of showcasing the varied tourist destinations and products of the country.

This information was given by the Minister of State (I/C) of Ministry of Culture and Ministry of Tourism, Shri Prahlad Singh Patel in reply to a question in Rajya Sabha today.

 

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