The Government of India implements various schemes for promotion and development of handicraft sector and artisans through National Handicraft Development Programme[NHDP] and Comprehensive Handicrafts Cluster Development Scheme [CHCDS] to emphasize integrated approach for upliftment of handicraft sector in a holistic manner.  The NHDP and CHCDS have following components:

 

National Handicrafts Development Programme [NHDP]:

1.  Base Line Survey & Mobilization of Artisans under Ambedkar Hastshilp Vikas Yojana
2.  Design & Technology Up-gradation
3.  Human Resource Development
4.  Direct Benefit to Artisans
5.  Infrastructure and Technology Support
6.  Marketing Support & Services
7.  Research and Development

 

Comprehensive Handicrafts Cluster Development Scheme [CHCDS]:

1. Mega Cluster
2. Integrated Development and Promotion of Handicrafts Projects (Special Projects)

 

To promote Indian handicrafts globally and improve its export competitiveness, the interventions are being implemented under Marketing Support & Services scheme. The details of interventions implemented during 2019-20 are as under:

 

Sl. No.	Interventions	No. of activities
1.	Thematic Exhibition	27
2.	Participation in International Exhibition / Live Demonstration	19
3.	Road show/Awareness Campaign	5
4.	Cultural Exchange Programme	2
5.	International Publicity and Brand Promotion through Electronic media	2
6.	Marketing Study Abroad	2
7.	Compliance Measure	1
8.	International Craft Exposure Programme	1
9.	Reverse Buyer Seller Meet	1
	Grand Total	60

 

 

The Office of Development Commissioner (Handicrafts) has initiated the process of   registering handicraft artisans on Government e-Marketplace (GeM) to provide direct market access.

 

This information was given in a written reply by the Union Minister of Textiles, Smt. Smriti Zubin Irani in Lok Sabha today.

 

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