‘India Handloom’ brand goes ‘Social’!
The Government of India has started a
promotional campaign for the ‘India Handloom’ Brand. The campaign seeks to make
handloom products aspirational, especially among the younger generation, by instilling in them a sense of pride in wearing
handloom products. As a part of this, the brand ‘India Handloom’ has entered social media.
All are invited and requested to connect with the ‘India Handloom’ Brand
as follows:
Social Media
Platform
|
URL
|
Facebook
|
|
Twitter
|
|
Instagram
|
|
The social media presence is aimed at
connecting with customers, especially youth, in promoting high quality handloom
products under the umbrella of the ‘India Handloom’ brand. It would help build
customer awareness about the brand and carve a distinct identity for it.
Updates relating to products under
the brand, history of handlooms, unique features of handloom products from
different parts of India, status of handloom sector in India and various
government initiatives for promotion of the handloom sector will be shared
regularly on the social media pages.
A photo posted by India Handloom (@indhandloom) on
This would educate customers and generate
interest in authentic handloom products. Updates will also cover various events
relating to handloom, organized across the country.
Customer feedback would also be
invited on social media; this would provide useful inputs for the promotion of
the brand in particular and the handloom sector in general.
Background
(Release ID :129847)