The
number of Foreign Tourist
Arrivals (FTAs) in India witnessed an increase in 2010 as well as
2011. It increased from 5.78 million in 2010 to 6.29 million in 2011
registering a growth rate of 8.9% over 2010. Similarly in 2010, it increased to
5.78 million from 5.17 million in 2009, registering a growth rate of 11.8% over
2009.
The
Ministry of Tourism, as part of its on-going activities, releases print,
electronic, online and outdoor media campaigns in the international and
domestic markets, under the Incredible India brand-line, to promote various
tourism destinations and products. In addition, a series of activities are
undertaken in important and potential tourist generating markets overseas
through the Indiatourism Offices abroad with the
objective of showcasing India’s tourism potential. These activities include
participation in travel fairs and exhibitions; organising road shows, Know
India seminars & workshops; organizing and supporting Indian food and
cultural festivals; publication of brochures; offering joint advertising and
brochure support and inviting media personalities, tour operators and opinion
makers to visit the country under the Hospitality Programme of the Ministry.
The
Ministry of Tourism also provides financial assistance to stakeholders for
promotion of tourism in the international and domestic markets under the
Marketing Development Assistance (MDA) Scheme.
Development
and promotion of tourism is primarily undertaken by the State Governments/Union
Territory Administrations. The Ministry of Tourism, however, provides Central
Financial Assistance (CFA) to the State Governments/Union Territory
Administrations/Central Government Agencies for the tourism infrastructure
development under the following schemes:
1. Product/Infrastructure
Development for Destinations and Circuits
2. Large Revenue Generating Project
3. Assistance
to Central Agencies for Infrastructure Development
4. Computerisation
and Information Technology
5. Capacity
Building for Service Providers
Ministry
of Tourism is also implementing number of schemes of human resource
development, market research, domestic and overseas
promotion and publicity, Incredible India Campaign, development of various
niche products, etc.
This information was given by the
Minister of State for Tourism, Shri Sultan Ahmed in a written
reply in Rajya Sabha today.
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Samir/kd